Tono de Marca

Authoritative, reassuring, educational, approachable, and empowering. The tone is professional and secure on the website, while being more personal and 'no-nonsense' on social media, fostering trust and relatability.

Valores de Marca

• •Accessibility
• •Expertise
• •Empowerment
• •Protection
• •Clarity

Mejores Prácticas

• •Lead with Empathy, Close with Confidence: Start by acknowledging specific fears and challenges of a small business owner (e.g., "Tired of chasing payments?") and end by offering an empowering solution ("Run your business confidently").
• •Always Highlight "Attorney-Drafted": This phrase is a key differentiator and trust-builder, answering credibility questions and separating the product from generic templates. Use it in headlines, product descriptions, and ads.
• •Translate Features into Benefits: Instead of just stating "contract template," explain the outcome like "a template that ensures you get paid on time," focusing on peace of mind, protection, and security.
• •Maintain a Consistent Dual-Tone Strategy: Keep website copy professional, secure, and authoritative, while allowing social media to be more personal, educational, and approachable through James Greene's voice to build community and trust.
• •Use Simple, Direct Language: Avoid legal jargon. The copy must reflect the brand's core value of making law accessible by being clear, simple, and easy to understand for individuals without a legal background.

Percepción Social

Highly positive. The brand and its founder, James Greene, are perceived as credible, helpful experts who genuinely want to help entrepreneurs succeed. Customers view the service as a valuable, cost-effective solution providing peace of mind, appreciating the transparency that it is not a law firm.

Ejemplos de Copy

• •Attorney-Drafted Contracts. Entrepreneur-Friendly Prices. Secure your business in minutes, not months.
• •Don't let a simple contract mistake cost you your business. Our templates are drafted by a real attorney to give you real protection. Link in bio to get yours.
• •Are you a small business owner? Stop worrying about legal fees. Business Legal Hub gives you an all-in-one legal toolkit to protect your hard work and grow with confidence. Learn more.
• •Is your business legally exposed? Here's a 3-minute fix.
• •This is the #1 mistake I see new freelancers make. They don't have a solid contract. That means they risk not getting paid. I created templates to fix that. Check the link in my bio.