Tono de Marca

Approachable & Casual, Entrepreneurial & Service-Oriented, Trendy & Modern

Valores de Marca

• •Customization & Personalization
• •Small Business Empowerment
• •Quality & Customer Satisfaction
• •Passion & Entrepreneurial Spirit

Mejores Prácticas

• •Lead with "Custom": Always highlight the personalization aspect. Whether it's for a business or an individual, the core appeal is that the product is unique to them. Use words like "custom," "personalized," "your design," and "one-of-a-kind."
• •Balance Casual with Professional: While the tone is casual and approachable, it's crucial to sound professional and reliable, especially when targeting B2B clients. Use clear, confident language and avoid slang or overly informal text in B2B communications.
• •Show, Don't Just Tell: Let the products and customer stories do the talking. Use captions that tell the story behind a custom order (e.g., "We loved helping Tri-Gen Construction get ready for their summer season with these new hats!"). This builds social proof and illustrates the brand's capabilities.
• •Use a Clear Call to Action (CTA): Every post should guide the audience on what to do next. Use direct CTAs like "Shop the link in bio," "Message us for a custom quote," or "Tag a friend who needs this hat."
• •Adapt the Tone for the Platform: Maintain the core brand voice but adapt the delivery. On TikTok, use trendy, short-form language and hashtags. On Facebook and the website, the copy can be slightly more detailed, focusing on service benefits and quality for businesses and gift-buyers. On Instagram, focus on visually descriptive language that complements the images.

Percepción Social

Positive & Reliable, Go-To for Custom Gear, Engaged & Active

Ejemplos de Copy

• •Headline: Your Brand, Perfectly Represented. Body: Stop settling for generic merch. At Burnt By Bray, we bring your company's logo to life on high-quality leather patch hats, embroidered polos, and more. We handle the details so you can focus on your business. Get a no-obligation quote for your team today! #SmallBusiness #CustomApparel #Branding
• •Caption: New drop alert! The '[Name of Hat]' is here and ready for all your summer adventures. Whether you're by the lake or at a BBQ, do it in style. Tap the link in our bio to shop the collection. #NewArrival #HatStyle #SummerVibes
• •On-screen text: "The perfect closing gift doesn't exi—" (cuts to a time-lapse of a cutting board being engraved with a family name and "Est. 2025"). Caption: The gift they'll never forget. ✨ Custom laser-engraved cutting boards for realtors, housewarmings, or just because. What can we create for you? #LaserEngraving #CustomGift #RealtorLife #ClosingGift
• •Headline: If You Can Dream It, We Can Make It. Sub-headline: From a single custom hat to a full apparel run for your business, we offer endless customization with no minimums. Let's create something unique together. [Button: Start Your Custom Order]
• •Subject: Got Another Idea For Us? Body: Hi [Customer Name], thanks again for trusting Burnt By Bray! We're always creating new things and love working on custom projects. Whether it's a new batch of hats for your team or a special engraved gift, we're here to help bring your next vision to life. Check out our latest designs!