Tono de Marca

Fashion-forward, Trendy, Confident, Bold, Aspirational, Youthful, Playful, Engaging, Quality-conscious, Empowering, Authentic

Valores de Marca

• •Style & Aesthetics
• •Individuality & Self-Expression
• •Quality & Protection
• •Innovation & Trendsetting
• •Customer Focus
• •Growth & Ambition

Mejores Prácticas

• •Create a "Voice Chart": Define your brand's personality traits and then list "Do's" and "Don'ts" for language use for each trait.
• •Focus on "Fashion-Forward Storytelling": Frame product descriptions and ad copy not just around features, but around how the product enables the customer's lifestyle and self-expression.
• •Use Vivid and Sensory Language: Appeal to the aspirational and aesthetic nature of the brand. Words like "lustrous," "velvet-smooth," "striking," "radiant," and "bold" can enhance the perception of luxury and style.
• •Maintain an Empowering and Confident Stance: Use active voice and confident declarations. Avoid hesitant or overly technical language. The tone should suggest that BURGA is a leader in its niche, setting trends rather than just following them.
• •Incorporate User-Generated Content (UGC) Language Naturally: Pay attention to how your customers talk about your brand and products. Incorporate authentic phrases and enthusiasm seen in positive reviews and social media comments into your own copy (while maintaining brand standards) to resonate more deeply with the target audience. Use "you" and "your" to speak directly to the customer, making the communication feel personal and engaging.

Percepción Social

Stylish and Trendy, Good Quality for the Price, Protective, Unique Designs, Celebrity Endorsement/Spotting, Growing Global Brand

Ejemplos de Copy

• •Headline: Don't Just Protect Your Phone. Adorn It. Body: Your tech is an extension of you. Dress it accordingly. BURGA’s new collection drops now – because life’s too short for boring accessories. ✨ #BURGAStyle #TechCouture
• •Headline: Oops-Proof. Style-Approved. Body: Let’s be real, gravity happens. Our dual-layer cases are tough enough for your tumbles and chic enough for your timeline. Get the protection you need, with the look you crave. #BURGAProtected #FashionMeetsFunction
• •Headline: Your Vibe. Your Case. Body: From minimalist chic to wildly artistic, find the design that screams *you*. With hundreds of exclusive prints, your phone will be as unique as your playlist. Express yourself. #MyBURGA #StatementPiece
• •Headline: Warning: May Cause Severe Case Envy. Body: Get ready for the compliments. BURGA cases aren’t just accessories; they’re conversation starters. Elevate your everyday. Shop the look. 😉 #BURGALove #Trendsetter
• •Headline: Beyond the Trend. Built to Last. Body: While fleeting fads fade, true style and quality endure. Our scratch-resistant, shock-absorbent cases are designed in-house and crafted to keep your devices safe and stunning, season after season. Invest in style that sticks. #BURGAQuality #EverydayLuxury