Tono de Marca

Elegant, Poetic, and Sophisticated

Valores de Marca

• •Timelessness
• •Artisanship and Quality
• •Elegance and Sophistication
• •Passion for Floral Art
• •Poetic Beauty

Mejores Prácticas

• •Embrace Poetic Language: Consistently use metaphors and descriptive words that evoke elegance, art, and timelessness. Refer to arrangements as "stories," "poems," or "art pieces."
• •Highlight "Forever": Always reinforce the primary benefit of silk flowers —their permanence. Use words like "everlasting," "timeless," "eternal," and "keepsake" to contrast with the temporary nature of fresh flowers.
• •Maintain Sophistication: Avoid slang, overly casual phrases, or aggressive sales language (e.g., "50% Off! Buy Now!"). Keep the tone refined and confident, focusing on the intrinsic value and beauty of the product.
• •Tell the Founder's Story: Weave the narrative of passion and dedication into the copy. Mentioning the founder's vision adds authenticity and a human touch to the luxury positioning.
• •Speak to the Lifestyle, Not Just the Product: Frame the arrangements within a broader context of a sophisticated and beautiful life. Show how they enhance a home, elevate an event, or become a cherished part of a personal story.

Percepción Social

Overwhelmingly positive, centered on high quality and aesthetic appeal. Customers are impressed by the realism and longevity of the silk flowers, perceiving the brand as a premium choice and a go-to for significant life events, justified by the product's value. Collaborations with other respected brands further enhance its reputation as high-quality, professional, and creative.

Ejemplos de Copy

• •A love story, told in petals that never fade. Our bespoke bouquets are crafted to be a part of your forever, a timeless poem to hold on your most special day. The beginning of your eternity, captured in silk. #BunnyGarden #APoemOfEternity #SilkFlowers #TimelessWedding
• •Elegance for Life. Invite everlasting beauty into your home with our handcrafted silk floral arrangements. Artistry that transcends the seasons.
• •Create an atmosphere of lasting sophistication. Bunny Garden provides exquisite, bespoke silk floral designs for prestigious events and commercial spaces. Leave a timeless impression on your guests. Contact us for a corporate consultation.
• •Inspired by the delicate grace of classic oriental art, this arrangement combines the soft blush of silk peonies with the gentle arch of willow branches. Each element is meticulously placed to create a harmonious balance of color and form. A true poem of eternity for your most cherished space.
• •Subject: Awaken Your Inner Poet. Dear [Name], Discover the art of eternal bloom. Join our exclusive floral workshop and learn to craft your own masterpiece with the finest silk flowers, guided by our founder, Zola Cheung. Let us share our passion for timeless beauty with you. Limited spots available. Reserve yours.