Tono de Marca

Innovative & Problem-Solving, Friendly & Relatable, Stylish & Fun, Empathetic & Inclusive, Enthusiastic & Confident

Valores de Marca

• •Innovation & Functionality
• •Style & Aesthetics
• •Customer Convenience
• •Family & Legacy
• •Giving Back
• •Quality (Aspired)

Mejores Prácticas

• •Lead with the Solution: Always highlight the unique problem-solving aspect of the tiltable/flippable design. Use words like "finally," "no more," "imagine."
• •Embrace the "Aha!" Moment: Share the relatable origin story briefly where appropriate to build connection and emphasize the "why" behind the product.
• •Keep it Light, Smart, and Slightly Playful: Use engaging language that reflects the fun and stylish side of the brand. Avoid overly technical jargon; focus on the user benefits.
• •Show, Don't Just Tell (with Visuals and Scenarios): Use copy to paint pictures of the glasses in action – getting hair colored, cooking, reading in bed, presenting. This reinforces their practicality.
• •Acknowledge the "Why": Subtly weave in the inspiration (their mother, Bunny) and charitable aspect when relevant to add depth and warmth, reinforcing the "friendly and caring" elements of the brand values.

Percepción Social

Positive (Innovative design, Shark Tank appearance, celebrity endorsements, personal story), Mixed (Product Quality/Price), Revolutionary/Game-Changer

Ejemplos de Copy

• •Headline: Stop the Reading Glasses Juggle! Body: Tired of taking your readers on and off while you cook, craft, or get your hair done? Bunny Eyez flip, tilt, and stay put, so you can see clearly and live freely. Finally, readers that keep up with YOU! #BunnyEyez #ProblemSolved #FunctionalFashion
• •Headline: Not Your Mother's Reading Glasses (But Inspired by Ours!). Body: We created Bunny Eyez out of a real need and a lot of love. Experience the freedom of stylish, tiltable readers designed for your busy life. See the difference innovation makes. #ReadingGlassesRevolution #WearTiltFlip
• •Headline: Look Sharp, See Clearly, Live Fully. Body: Why choose between style and function? Bunny Eyez offers chic, modern designs with a patented hinge that lets you wear them your way. From presentations to relaxing in bed, we’ve got you covered. #StylishReaders #BunnyEyezComfort
• •Headline: The Last Pair of Readers You'll Ever *Want* to Buy. Body: Imagine readers that adapt to *your* needs. Tilt them for screen time glare, flip them at the salon – Bunny Eyez are designed for life’s many moments. Practical, stylish, and oh-so-clever! #InnovativeEyewear #LifeMadeEasier
• •Headline: Seen on Shark Tank! The Readers Everyone's Talking About. Body: Discover why Daymond John and thousands of customers love Bunny Eyez! Our unique tiltable and flippable reading glasses are changing the game. Get your pair and experience the convenience. #SharkTank #BunnyEyezSuccess #FunctionalLuxury