Tono de Marca

Reliable, Effective, High-Performance, Convenient, Practical, Family-Friendly, Safe, Outdoor, Adventurous

Valores de Marca

• •Protection
• •Quality & Efficacy
• •Heritage & Trust
• •Adaptability & Innovation
• •Outdoor Lifestyle Enablement
• •Environmental Responsibility

Mejores Prácticas

• •Emphasize Reliability and Heritage: Consistently mention the brand's long history (since 1985) and the trust it has built. Use phrases like 'proven,' 'trusted,' 'classic formula'.
• •Focus on 'Active Outdoor' Language: Use action verbs and imagery related to outdoor activities (e.g., 'explore,' 'conquer,' 'adventure,' 'trails,' 'waters'). Connect product benefits directly to enhancing these experiences.
• •Highlight Dual Benefits (where applicable): For products like Mosquito Coast, clearly communicate the convenience and effectiveness of combined sun and insect protection. Use straightforward language like 'sun + bug protection'.
• •Maintain a Confident and Reassuring Voice: The tone should be knowledgeable and instill confidence in the product's ability to protect. Avoid overly technical jargon but clearly state key benefits like 'SPF 50,' 'water-resistant (80 minutes),' 'DEET-free,' 'reef-friendly'.
• •Incorporate Values of Care (Beyond Just Protection): Weave in mentions of skin-soothing ingredients like aloe and Vitamin E, and the reef-compliant aspect of sunscreens, to show the brand cares for both its users and the environment. This adds a layer of thoughtfulness to the practical, performance-driven message.

Percepción Social

Positive Legacy, Go-To for Dual Protection, Effective for Active Use, Concerns about Availability/Price, Generally Well-Regarded Formulas

Ejemplos de Copy

• •Headline: Bullfrog: Defending Your Adventures Since 1985. Body: Trusted by generations, Bullfrog delivers long-lasting, high-performance sun and insect protection. So you can focus on the thrill, not the burn or the bite. Explore more, worry less. Call to Action: Gear Up with Bullfrog.
• •Headline: The Outdoors is Calling. Bullfrog Has You Covered. Body: From sun-soaked trails to mosquito-buzzing campsites, our proven formulas offer the reliable protection you need. Water-resistant, DEET-free options, and reef-friendly suncare – adventure confidently with Bullfrog. Call to Action: Find Your Protection.
• •Headline: Beat the Burn AND the Bite. One Bottle. Body: Simplify your outdoor prep with Bullfrog's Mosquito Coast®. Powerful SPF 50 sun protection meets effective 8-hour insect repellent. Non-greasy, water-resistant, and ready for anything. Call to Action: Shop 2-in-1 Protection.
• •Headline: Sweat-Proof. Water-Proof. Adventure-Proof. Body: Bullfrog's Land Sport and Water Sport lines are engineered for those who push the limits. Our quick-drying, non-greasy formulas stay put, so your protection doesn’t quit before you do. Call to Action: Conquer Your Next Challenge.
• •Headline: Family Fun, Powered by Bullfrog. Body: Keep the whole crew protected with gentle yet effective sun and bug solutions. Enriched with soothing aloe and antioxidants, Bullfrog is made for making memories outdoors, safely. Call to Action: Protect Your Pack.