Tono de Marca

Professional and Results-Oriented

Valores de Marca

• •Quality
• •Value
• •Reliability

Mejores Prácticas

• •Lead with Value and Quality: Always start with the core benefits: cost savings and OEM-matched quality. This is the primary reason customers choose the brand.
• •Maintain a Professional, Direct Tone: Avoid overly casual language, humor, or hyperbole. The tone should reflect a reliable, expert-driven business.
• •Use Technical Specificity: Mentioning specific printer brands (Roland, Mutoh, Mimaki) and technical terms ("color gamut," "durability") builds credibility and trust with a knowledgeable audience.
• •Reinforce the Guarantee: The "100% Guaranteed" promise is a powerful tool for overcoming purchase hesitation. It should be a consistent element in most marketing materials.
• •Leverage Customer Proof: Use testimonials and case studies that highlight specific, quantifiable results (e.g., "saved us $2,500.00 per month") to provide concrete evidence of the brand's value proposition.

Percepción Social

Trusted for Price and Quality, with Some Service Gaps

Ejemplos de Copy

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