Tono de Marca

Enthusiastic & Passionate, Knowledgeable & Helpful, Friendly & Welcoming, Curated & Quality-Conscious, Traditional yet Modern

Valores de Marca

• •Quality & Selection
• •Customer Satisfaction & Service
• •Passion for Stationery & Creativity
• •Community Engagement
• •Heritage & Adaptability
• •Discovery

Mejores Prácticas

• •Lead with Passion: Let genuine enthusiasm for stationery, writing, and unique finds shine through in all communications. Use evocative language that conveys joy and discovery.
• •Be the Friendly Expert: Share knowledge freely through blog posts, social media tips, and detailed product descriptions. Offer advice in an approachable, non-intimidating way.
• •Emphasize Curation and Quality: Regularly highlight the handpicked nature of the inventory and the quality of the brands carried. Use terms like "curated," "hand-selected," "premium," and "unique."
• •Foster Community: Engage with your audience through questions, by sharing user-generated content (with permission), and by promoting in-store or online events. Make customers feel like part of the "Buchan's family."
• •Bridge Heritage and Modernity: Acknowledge the store's rich history and tradition while showcasing a vibrant, modern selection and an up-to-date online experience. This appeals to both long-time customers and new, younger audiences.

Percepción Social

Trusted Institution, A Destination for Enthusiasts, Knowledgeable & Reliable Resource, Community-Oriented, High-Quality Provider

Ejemplos de Copy

• •Headline: Rediscover the Joy of Writing. Body: From the smooth glide of a fountain pen to the crisp pages of a new journal, Buchan's has everything you need to spark your creativity. Explore our handpicked collection online or visit our historic Kerrisdale store. #LoveForStationery
• •Headline: The Perfect Pen is Waiting for You. Body: Not sure which fountain pen is right for you? Our latest blog post breaks down the best beginner-friendly options, or chat with our knowledgeable team in-store! We're passionate about helping you find your perfect match. [Link to Blog/Product] #FountainPenFriday #ExpertAdvice
• •Headline: Gifts That Tell a Story. Body: Looking for something truly special? Buchan's offers a curated selection of unique gifts, from luxury items to charming finds. For every occasion, for everyone on your list (including yourself!). Happy gift-giving! Shop now. #UniqueGifts #KerrisdaleGems
• •Headline: New Arrivals! ✨ Your Desk's New Best Friends. Body: Fresh in store and online! Discover the latest [Brand Name] collection, exquisite [Product Type], and unique accessories we've sourced just for you. Limited stock – don't miss out! #NewAtBuchans #StationeryAddict
• •Headline: More Than a Store: A Kerrisdale Tradition Since 1957. Body: For over 65 years, Buchan's has been your community stop for stationery, art supplies, and thoughtful gifts. We're proud of our heritage and excited to continue serving you, in-store and online. Thank you for being part of our story! #VancouverHistory #ShopLocalYVR