Tono de Marca

personal, authentic, resilient, creative, passionate, and community-oriented

Valores de Marca

• •Artisanal Craftsmanship
• •Perseverance and Passion
• •Community and Connection
• •Aspiration and Growth
• •Transparency

Mejores Prácticas

• •Always Tell the Story: Every piece of copy, from a product description to a social media post, is an opportunity to reinforce the brand's core story of passion, resilience, and the dream of the farm.
• •Lead with "We" and "I": Use a personal voice. "We" (Vanessa and Laurent) and "I" (Vanessa) should be used frequently to maintain the direct, personal connection with the audience. Avoid sterile, corporate language.
• •Embrace Transparency: Don't shy away from sharing both the triumphs and the challenges. This authenticity is the brand's greatest strength and builds a loyal community that is invested in the founders' success.
• •Connect Products to Passion: Never just list a product's features. Always tie it back to the creative process, the inspiration behind the colors, or how it contributes to the larger farm project.
• •Foster Community Interaction: Actively invite conversation. Ask questions, encourage customers to share their work, and feature user-generated content. This reinforces the value of community and makes customers feel like a part of the brand's universe.

Percepción Social

An inspiring, small-scale artisan business, genuine and heartfelt. Customers support Vanessa and Laurent's dream, fostering loyalty and emotional investment due to the founder's personal story and the brand's French origin.

Ejemplos de Copy

• •From our bubbling dye pots to your knitting needles. Introducing the 'Enchanted Forest' collection. Five new colorways inspired by woodland light and shadow, each skein hand-dyed with passion and a touch of magic. Start your next story with our yarn.
• •Some days are harder than others, but every day is a good day to create. Dyeing this vibrant 'Sunrise' colorway reminded me that even after the darkest night, there is always light and color. Thank you for making this possible. #KnitYourStrength
• •Bubblesonthefarm started with less than ","20 and one big dream: to build a life of creativity and self-sufficiency. Every skein of yarn you purchase helps us get one step closer to our farm. This isn't just our business; it's our journey, and we're so glad you're on it with us.
• •Our 'Titanium Sock' base, lovingly hand-dyed in the colorway 'Mystère'. Perfect for socks, shawls, and anything you can dream up. We can't wait to see what you create with it! Share your projects with us using #vavatricot.
• •Let our Advent Calendar transport you to a world of Christmas magic! Unwrap a new, exclusively dyed mini-skein every day and knit your way to the holidays. A gift of color and creativity, from our farm to your home.