Tono de Marca

The brand's tone is personal, friendly, and authentic, characterized by a conversational and candid approach. It is also creative and celebratory, focusing on personalized items for special occasions.

Valores de Marca

• •Personalization and Individuality
• •Small Business Charm
• •Customer Connection
• •Safety and Thoughtfulness

Mejores Prácticas

• •Always Use the "I" and "My" Voice: Continue to speak from the founder's perspective. Phrases like "From my dining room table" or "I designed this because..." reinforce the personal, human element of the brand, distinguishing it from larger, faceless companies.
• •Tell the Story Behind the Product: For each item, briefly explain the inspiration or why it was created. For teacher gifts, talk about the importance of showing appreciation. For photo gifts, talk about preserving memories. This infuses products with meaning beyond their function.
• •Maintain Transparency: Continue sharing behind-the-scenes content, including the challenges. Posts about being "insanely busy" or recovering from a "quiet" period are highly relatable and build a loyal community that wants to see the business succeed.
• •Engage Conversationally: When replying to comments and messages, maintain a friendly, informal, and appreciative tone. Use emojis where appropriate to add warmth and personality to the interaction, mirroring the style used in the brand's own posts.
• •Create a Simple "Brand Voice" Guide: Document key brand phrases (e.g., "personal touch," "made with love"), the origin story, and the core values. This ensures that even if the business grows, the tone remains consistent across all platforms and communications.

Percepción Social

The social perception of Bubbles and Roo is that of a cherished small business, supported and encouraged by its community. It is seen as a relatable and trustworthy creator-led brand, valued for its transparency and thoughtful approach.

Ejemplos de Copy

• •Your memories, made to last! ✨ So excited to introduce our new acrylic photo blocks. They’re just as beautiful as glass but much safer for little hands running around the house. Perfect for capturing that special moment and keeping it close. What photo would you choose for yours? Let me know below! #BubblesAndRoo #PersonalisedGifts #PhotoGifts #HandmadeWithLove
• •Planning a party? Let's make it personal! 🎂 From custom cake toppers that tell your story to banners that shout 'Happy Birthday' in style, we create the little details that make a big impact. Designed from my little studio in West London, straight to your celebration. Tap to shop the party collection! #SupportSmallUK #PartyDecor #PersonalisedParty
• •Gifts They'll Treasure Forever. The holiday season is for special moments. Find unique, personalized gifts for everyone on your list, from custom photo ornaments to bespoke name plaques. Let's create something beautiful together. #ChristmasGifts #PersonalisedDecor
• •A little something new from my studio to you...
• •Packing up this lovely order and feeling so grateful! 🥰 A custom money box and a set of photo decorations are on their way to a new home. Every single order still feels so special. Thank you for keeping this dream alive! #PackAnOrderWithMe #SmallBusinessOwner #FYP