Tono de Marca

Direct and No-Nonsense, Enthusiastic and Passionate, Encouraging and Inclusive, Confident and Experienced, Value-Oriented, Local and Authentic

Valores de Marca

• •Accessibility
• •Value for Money
• •Fun and Enjoyment
• •Progression
• •Durability and Performance
• •Local Expertise
• •Transparency

Mejores Prácticas

• •Focus on "Fun, Easy, and Affordable": These are core tenets. Every piece of copy should echo the joy of surfing, the ease of using their boards (especially for learners), and the value offered by their direct model.
• •Speak Directly and Honestly: Use clear, straightforward language. Avoid jargon where possible, or explain it simply. Be transparent about the "factory direct" model and what it means for the customer (lower prices, no retail frills).
• •Emphasize Local Roots and Expertise: Consistently mention Perth, Scarborough Beach, and WA wave testing. This builds authenticity and trust, especially with the local market.
• •Maintain an Encouraging and Inclusive Voice: Address both beginners and those looking to improve. Make everyone feel like they can be part of the "B Softboards surfing family."
• •Highlight Practical Benefits and Solutions: Instead of just listing features, explain how they benefit the surfer (e.g., "2 x Solid Bamboo Stringers for added strength and flex" means a more durable board that still performs). Talk about catching more waves, progressing faster, and the durability/performance balance.

Percepción Social

Locally Recognized (Perth), Price-Competitive Option, Geared Towards Beginners and Improvers, Question of Quality vs. Price (in some forum discussions), Generally Positive

Ejemplos de Copy

• •Headline: Stop Dreaming, Start Surfing. B Softboards: Perth's #1 Value, Straight From Us to You. Body: "Forget surf shop prices! Get the quality, durability, and wave-catching fun you need to hit Scarborough Beach (or your local break) with confidence. We've been shaping smiles since 1986."
• •Social Media Post: Wave-Tested, Wallet-Approved. 🌊 Our B Softboards are designed right here in WA for maximum fun and progression. Why pay more? Grab yours factory direct. #BSoftboards #PerthSurfing #Softboard #FactoryDirectSurfing #CatchMoreWaves
• •Product Description Snippet (for a beginner board): "Your Surfing Journey Starts Here. The B Softboard Classic is all about making those first waves easy and unforgettable. Built tough, super buoyant, and designed for Perth conditions, it's the smartest way to get stoked on surfing without breaking the bank."
• •Email Subject Line: Ready to Shred (Without Rinsing Your Wallet)? Body Snippet: "At B Softboards, we cut out the middleman so you get top-notch softboards tested on WA waves, at prices that mean more water time for you. Check out our range..."
• •About Us Page Excerpt: "We're not fancy. We're not a surf shop. We're B Softboards – a bunch of Perth surfers who've been making boards since '86. Our mission? To get you in the water, having a blast, on a quality board that doesn’t cost the earth. Fun, performance, and honest value – that's us."