Tono de Marca

Passionate & Enthusiastic, Community-Oriented & Inclusive, Ambitious & Visionary, Determined & Resilient, Approachable & Friendly, Slightly Humorous/Witty (at times)

Valores de Marca

• •Community
• •Passion for Curling
• •Accessibility
• •Growth of the Sport
• •Quality
• •Inclusivity
• •Fun & Friendly Competition

Mejores Prácticas

• •Embrace the "Why": Always circle back to the core mission – bringing dedicated, world-class curling to NYC because the city and its passionate curlers deserve it. This passion should be evident.
• •Keep it Real and Relatable: Share the journey, including the history with Brooklyn Lakeside Curling Club and the challenges. Authenticity resonates. Use direct, approachable language.
• •Foster Community in Every Post: Use inclusive language ("we," "us," "our community"). Encourage interaction, ask questions, and highlight community members or stories when possible.
• •Maintain Enthusiasm and Optimism: Even when discussing fundraising or development hurdles, the overarching tone should be hopeful and excited about the future. Celebrate milestones.
• •Inject Personality: Don't be afraid of a little wit or a conversational style, similar to how the founders speak in interviews ("it's just wild," "curling was not meant to be played in the fog"). Use the signature "Good curling!" where appropriate.

Percepción Social

Highly Anticipated, Seen as a Needed Addition, Passionate Leadership, Community Builder, Underdog Spirit (currently)

Ejemplos de Copy

• •Headline: Brooklyn's Calling. Your Ice is Coming. Body: Tired of wishing for dedicated curling ice in NYC? So are we. The Brooklyn Curling Center is on its way to becoming the city's first premier curling facility, community hub, and your new favorite hangout. Get updates and join the movement! #BrooklynCurling #NYCcurling (Tone: Anticipatory, Community-focused, Action-oriented)
• •Headline: From Prospect Park Dreams to Brooklyn Ice Sheets. Body: For years, we've curled on shared ice, fueled by passion (and sometimes, sheer willpower against the elements!). Now, we're building a dedicated home for curling in Brooklyn. Imagine: 6 perfect sheets, a buzzing bar, and a community ready to welcome you. Support the Brooklyn Curling Center! (Tone: Resilient, Visionary, Grateful for roots)
• •Headline: Good People. Good Times. Good Curling. Soon in Brooklyn. Body: The Brooklyn Curling Center isn't just about stones and brooms. It's about community, laughter, and the unique spirit of curling. We're creating a world-class facility where everyone is welcome, from curious first-timers to seasoned pros. Sign up to learn more! (Tone: Friendly, Inclusive, Benefit-oriented)
• •Headline: NYC Deserves Dedicated Ice. We're Making It Happen. Body: It's pretty wild that the greatest city in the world doesn't have its own curling center, right? The Brooklyn Curling Center is changing that. We're a passionate team building a state-of-the-art facility for leagues, lessons, and legendary nights out. Be part of the story. (Tone: Ambitious, Confident, Slightly Witty)
• •Headline: More Than a Sport. It's a Brooklyn Movement. Body: Join the thousands of New Yorkers ready to embrace the thrill of curling! The Brooklyn Curling Center will be a vibrant hub for friendly competition, social gatherings, and discovering your new favorite pastime. Help us bring 6 sheets of pristine ice, a fantastic bar, and endless fun to the heart of Brooklyn. (Tone: Enthusiastic, Community-driven, Inclusive)