Tono de Marca

Artisanal & Heartfelt, Elegant & Timeless, Empathetic & Supportive, Conscious & Sustainable

Valores de Marca

• •Craftsmanship & Artistry
• •Sustainability & Eco-consciousness
• •Empowerment
• •Meaning & Connection
• •Timelessness & Durability
• •Creativity & Personalization

Mejores Prácticas

• •Emphasize "Handcrafted" and "Artisanal": Always highlight the human element and the skill involved. Use words like "stitched," "woven," "crafted by hand," "artisan-made" to reinforce the uniqueness and care in each product.
• •Tell the Story: Incorporate the "why" behind the brand – empowering women, the patience and creativity involved in the craft. Connect purchases to supporting these values.
• •Focus on "Timeless" and "Sustainable": Stress the longevity of crochet flowers compared to fresh ones, and their eco-friendly nature. This appeals to conscious consumers looking for lasting value and responsible products.
• •Use Evocative and Emotional Language: Words like "love," "patience," "passion," "cherished," "heartfelt," "dream" can convey the emotional investment in the products and resonate with customers looking for meaningful gifts or décor.
• •Maintain Visual-Verbal Cohesion: Ensure that the imagery used alongside the copy (on the website, social media, ads) reflects the same elegance, softness, and attention to detail described in the text. The visual and verbal identity should be mutually reinforcing.

Percepción Social

A provider of unique, high-quality, handcrafted gifts. An ethical and sustainable choice in the floral/décor market. A supporter of female artisans. A brand that offers something more permanent and personal than traditional flowers.

Ejemplos de Copy

• •Headline: A Bloom That Lasts a Lifetime. Our Handcrafted Crochet Flowers. Body: Each Fleur Forever creation is more than just a flower; it's a story woven with passion, patience, and eco-friendly yarn. Gift a piece of art that endures, celebrating moments and empowering artisans with every stitch.
• •Headline: Crafted by Hand, Cherished Forever. Body: Discover the timeless elegance of Fleur Forever crochet bouquets. Lovingly made by talented women artisans, these sustainable blooms bring enduring beauty to your home or make the perfect heartfelt gift. Support creativity and a greener planet.
• •Headline: The Art of Slow Flowers: Intricate Crochet Blooms by Fleur Forever. Body: In a fast-paced world, we cherish the beauty of slow creation. Our crochet flowers take days to perfect, each stitch a testament to artistry and dedication. Choose a unique, eco-conscious gift that tells a story of empowerment.
• •Headline: More Than a Gift, It's a Keepsake. Body: Fleur Forever offers exquisite, handcrafted crochet flowers that never fade. Made with sustainable materials by skilled women artisans, they are a beautiful way to express lasting affection and support a meaningful cause. Personalize your timeless treasure today.
• •Headline: Sustainable Beauty, Stitched with Love. Body: Embrace the charm of eco-friendly décor with Fleur Forever. Our stunning crochet flowers are handcrafted with care, empowering women and offering a timeless alternative to traditional bouquets. Let passion bloom in your space, forever.