Tono de Marca

Energetic, Expressive, and Bold; aims to be inspirational and slightly unconventional, using words like "funky," "zing," "statement," and "vibrant." Features a spiritual, ethereal layer with phrases like "heavenly and colourful prints," encouraging individuality.

Valores de Marca

• •Individuality and Self-Expression
• •Creativity and Vibrancy
• •Faith and Purpose
• •Customer Happiness

Mejores Prácticas

• •Embrace "You" Language: Focus copy on the customer, using personal and benefit-driven messages.
• •Use Energetic and Sensory Words: Employ vibrant vocabulary like "dopamine dressing," "burst of color," "electric," "vivid," and "radiant" to reinforce brand identity.
• •Tell the "Why": Connect products to the brand's mission, reminding customers they are buying wearable art that expresses individuality and brightens their world.
• •Create a Clear Brand Story: Weave the unique "About Us" story, including art inspiration or brand purpose, into marketing to foster stronger customer connections.
• •Maintain Consistency Across All Text: Ensure all content, from product descriptions to social media posts, reflects the same bold, expressive, and slightly spiritual tone for a cohesive brand identity.

Percepción Social

Currently one of obscurity, due to a lack of social media presence, press, and customer reviews. The brand has not yet built a discernible reputation or public image, and its online visibility is hampered by identically named, more established therapy centers, potentially causing confusion.

Ejemplos de Copy

• •Don't just get dressed. Make a statement. Our funky, vibrant collections are designed for those who live in full color. Be bold. Be you. #BrightMosaic
• •This isn't just a hoodie. It's your wearable mood-booster. With a soft-touch exterior and a vibrant, funky print, it’s the perfect armor against dull days. Wrap yourself in color and comfort.
• •Tired of blending in? Open for a dose of color.
• •Your walls are talking. Give them something to shout about. Transform any room from bland to brilliant with statement art that awakens wonder.
• •Why follow the trend when you can be a ray of light? Our unique prints are made to help you stand out. Find your style and get 15% off your first order today.