Tono de Marca

empowering, knowledgeable, and friendly

Valores de Marca

• •Quality & Reliability
• •Creativity & Inspiration
• •Community
• •Customer-Centricity
• •Passion for the Craft

Mejores Prácticas

• •Always Speak Peer-to-Peer: Write as if you are a fellow maker sharing your passion and knowledge. Use "we" to refer to the company and "you" or "makers/creators" to address the audience directly. Avoid overly corporate or sterile language.
• •Balance Inspiration with Education: Every piece of content should either inspire a new project or teach something valuable. When announcing a new product, don't just state what it is; suggest what can be made with it. When giving a tip, connect it to achieving a better final product.
• •Champion Your Community: Regularly incorporate user-generated content into your marketing. Use captions like "We are obsessed with this creation by @[username] using our..." This reinforces the community value and provides social proof.
• •Be Specific and Knowledgeable: When describing products, include the details that a maker needs to know (e.g., vanillin content, performance in cold process soap, recommended usage percentage). This demonstrates expertise and builds trust.
• •Maintain a Positive and Encouraging Voice: The creative process can have its frustrations. Position the brand as a constant source of encouragement. Frame problems as solvable challenges and celebrate both the process and the final outcome. Use positive language and emojis where appropriate to maintain a friendly, approachable feel.

Percepción Social

Trusted Supplier, Fast & Reliable Service, Community Leader, Excellent Customer Engagement

Ejemplos de Copy

• • ✨ Unleash your creativity! ✨ Introducing our new "Golden Hour" fragrance oil. With warm notes of amber, sandalwood, and a hint of citrus, it's perfect for capturing that magical moment in your next candle or soap collection. We can't wait to see what you create! #BrazosSoapSupply #FragranceOil #CandleMaking #SoapMaking
• •Subject: Tired of your fragrances fading? Let's fix that. Hey Makers! Getting the perfect hot throw in your candles is an art. A common question we get is about fragrance load. Did you know that using more than 10% fragrance oil can sometimes do more harm than good? Our fragrance oils are tested for maximum performance, so you can create boldly. Check out our blog for 3 more tips on making your scents last!
• •From our workshop to your workbench. ❤️ We're more than just a supplier; we're your partner in creation. With top-tier fragrance oils, vibrant micas, and reliable waxes, we're here to help you bring your vision to life. What are you making this week? Show us in the comments! 👇
• •Black Raspberry Vanilla Fragrance Oil A classic for a reason. This fragrance is a luscious blend of sun-ripened black raspberries and creamy vanilla. It's a bestseller that behaves beautifully in cold process soap (no acceleration!) and has a powerful scent throw in soy and coconut waxes. Notes: Black Raspberry, Plum, Vanilla Vanillin Content: 1.5% Performance: A maker's dream. Reliable and consistently strong.
• •Pro Tip! ✨ Want to avoid those pesky air bubbles in your wax melts? Pour your wax at a lower temperature, around 150-160F, and pour it s-l-o-w-l-y. Happy making! #candletips #waxmelts #candlemakingforbeginners #brazossoapsupply