Tono de Marca

Sophisticated, Story-driven, and Welcoming

Valores de Marca

• •Curation & Quality
• •History & Heritage
• •Personal Expression & Individuality
• •Timelessness

Mejores Prácticas

• •Lead with the Narrative: Always start with the story. Whether it's the history of a piece, its potential use in a modern home, or the feeling it evokes, the narrative should come before the specifications.
• •Employ Evocative Language: Use a lexicon that reflects the brand's values. Words like 'curated', 'timeless', 'heirloom', 'character', 'craftsmanship', 'charm', 'story', 'journey', and 'legacy' should be staples in your copy.
• •Balance Sophistication with a Warm Welcome: Combine elevated descriptions with inclusive and friendly calls to action. Pair 'Discover our exquisite collection' with phrases like 'We can't wait to welcome you' or 'Find a treasure to call your own.'
• •Educate and Empower: Briefly share interesting details about an item's style, origin, or era. This not only adds value and justifies price but also positions the brand as a knowledgeable authority, empowering the customer to become a connoisseur themselves.
• •Speak to the 'Why,' Not Just the 'What': Instead of saying 'buy this antique chair,' frame it as 'add a piece of history to your living room' or 'give your home a story to tell.' Focus on the emotional benefit and the role the item will play in the customer's life.

Percepción Social

The public perception of Bratton House is overwhelmingly positive, often described as a 'treasure trove' with exceptional customer service. It is highly respected for its quality collection, accessibility, and reputation as a leading antique dealer.

Ejemplos de Copy

• •Your Story, Told Through Time. Curated antiques and modern decor for a home rich in character.
• •More than a desk, it's a century of stories waiting for its next chapter. Imagine the letters written, the plans drafted, the dreams pursued at this very surface. Our latest acquisition, this 1920s oak writer's desk, brings craftsmanship and character to any space. Ready to write your story? #BrattonHouse #AntiqueFurniture #TimelessDesign #HomeWithAStory
• •Don't just decorate your home—curate it. At Bratton House, we blend history with modern style to bring you a collection that’s as unique as you are. From rare heirlooms to elegant new decor, find the piece that speaks to you. Visit us in Branson, MO, or our new location in Rogers, AR!
• •New Arrivals: Uncover Heirlooms of Tomorrow
• •Echoing the elegance of a bygone era, this silver-plated relish tray is more than just serveware; it's an invitation to gather. The intricate footed design and classic handles speak to a time when every detail mattered. Perfect for turning simple moments into cherished memories, it’s a piece that promises to carry on its story at your table.