Tono de Marca

Empowering, Confidently Relatable, and Friendly, speaking to the audience like a trusted, 'in-the-know' friend who found a game-changing solution.

Valores de Marca

• •Empowerment & Freedom
• •Inclusivity & Body Positivity
• •Innovation & Quality
• •Solution-Oriented Reliability

Mejores Prácticas

• •Lead with Empowerment, Support with Logic: Start with the emotional benefit—freedom, confidence, boldness. Follow up immediately with the logical reasons why Brassybra delivers: the material, the strong adhesive, the waterproof design.
• •Use the 'Friend Who Found the Secret' Tone: Write in a confident but relatable voice. Use inclusive language ('we,' 'you,' 'your girls') and don't be afraid of enthusiastic, friendly phrasing that mirrors excited customer reviews.
• •Celebrate Inclusivity Visibly and Verbally: Always integrate the values of inclusivity. Mention the range of skin tones and supported cup sizes directly in the copy, not just on a technical spec sheet. Use phrases like 'for every body' and 'find your perfect match.'
• •Proactively Address the Learning Curve: Acknowledge that application takes practice. Frame it as a small investment for a big payoff in freedom. Direct users to tutorials and offer 'pro-tips' (like using two tapes) to build trust and manage expectations. This turns a potential negative into a helpful, transparent positive.
• •Tell the 'Why' Behind the 'What': Remind the audience of the brand's origin story. Contrasting the 'duct tape disaster' with the current high-quality, ethically-made product reinforces the brand's commitment to innovation and solving a real-world problem for women.

Percepción Social

Overwhelmingly positive, perceived as a 'game-changing lifesaver' that provides freedom and confidence, especially for those with larger cup sizes. Some minor hesitations exist regarding price, application learning curve, and removal.

Ejemplos de Copy

• •That 'nothing can stop me' feeling. Your dream dress shouldn't hang in the closet waiting for the 'right' bra. Be your own solution. Our sweat-proof, dance-proof boob tape gives you the freedom and support to be shamelessly you, all night long. #Brassybra #BoobTape #WeddingGuest
• •Headline: The Original Boob Tape. The Freedom You Deserve. Sub-headline: Stop letting bra straps dictate your style. Experience the lift, support, and second-skin comfort that started it all. Ethically made for every body.
• •That backless dress just became an option.
• •The magic is in the application! Yes, there's a small learning curve, but the freedom is worth it. Our How-To videos show you exactly how to get the perfect lift. Pro-tip: for DD+ cups, using two tapes per side can create extra support and shaping for those extra-daring necklines.
• •Headline: Don't Let Your Bra Ruin Your Dream Dress. Body: Found the perfect dress with a tricky neckline? We've got the girls. Brassybra offers invisible, reliable support that lasts from the first photo to the last dance. Waterproof, sweat-proof, and made for every body. Say 'I do' to freedom.