Tono de Marca

Aspirational, creative, and community-centric, characterized by passion, visual drive, and a supportive approach.

Valores de Marca

• •Professional Quality
• •Creativity & Self-Expression
• •Education
• •Innovation
• •Community

Mejores Prácticas

• •Lead with the Visual: Always prioritize high-quality, inspiring photos and videos. The copy should complement and enhance the visual, not just describe it. The product in action is the hero.
• •Balance "Aspirational" with "Achievable": While showcasing expert-level art, continue creating simple tutorials that demonstrate a single technique or product. This makes the brand feel accessible to learners while still being respected by experts.
• •Speak the Language of the Pro: Use correct technical terms (e.g., "polymerization," "viscosity," "inhibition layer") where appropriate, especially on product pages and in targeted ads. This builds credibility with the professional audience.
• •Champion Your Community: Consistently feature user-generated content. This not only provides social proof but also reinforces the brand's community-centric value and encourages more users to share their work.
• •Maintain a Helpful & Positive Voice: In all communications, especially when responding to comments and questions, maintain a supportive, positive, and helpful tone. This builds trust and fosters a loyal following.

Percepción Social

Positive and engaged. Customers view the brand as an authority, desire its products, and appreciate the artistry showcased, leading to high purchase intent.

Ejemplos de Copy

• •Unleash the artist within. ✨ Introducing the 'Chromatic Dreams' Collection. Six new shades designed for bold expression and flawless, 4-week wear. From vibrant neons to deep shimmers, your next masterpiece starts here. Which color will you create with first? Let us know! 👇 #BrasaoRosa #NailArt #GelNails #NailTech #NewNailProducts #CreativeNails
• •Structure, Strength, and Stunning Clarity. Don't let a weak foundation ruin your art. Brasão Rosa's Crystal Builder Gel provides unparalleled strength and perfect adhesion for extensions that last. Easy to file, self-leveling, and crystal clear. Elevate your professional service. Shop now for 15% off your first order. Shop Now
• •That perfect, smooth application 😍 It's the little things. Our 'Velvet Top Coat' provides a flawless, no-wipe finish that protects your art and feels like silk. Pure satisfaction! #asmr #satisfyingvideos #nailtutorial #topcoat #brasaorosa
• •Your Vision, Our Quality. Professional-grade nail products for the passionate technician. Discover gels, acrylics, and tools engineered for perfection. Explore Products
• •Community Spotlight! 🎨 We are in awe of this stunning set created by the amazing @[NailArtistUsername] using our 'Ruby Red' gel polish. The creativity in our community is our biggest inspiration! Tag us in your Brasão Rosa creations for a chance to be featured. #BrasaoRosaCommunity #NailsOfInstagram #FeaturedArtist #NailInspo