Tono de Marca

Enthusiastic, Encouraging, and Community-Focused

Valores de Marca

• •Cognitive Development and Mental Challenge
• •Family and Togetherness
• •Play as a Learning Tool
• •Community Building
• •Accessibility and Fun

Mejores Prácticas

• •Always Speak to the "Why": Frame product descriptions around the benefits —such as "sharpen your strategic thinking" or "create lasting family memories" —rather than just listing features.
• •Maintain an Encouraging Tone: Use positive and motivational language. Words like "challenge," "discover," "master," and "unleash" are powerful and align perfectly with the brand's mission.
• •Foster the Community: Consistently use the term "B-Workers" and encourage user interaction by asking questions, running polls, and featuring customer photos or videos. This builds loyalty and a sense of belonging.
• •Use Emojis to Add Personality: Incorporate relevant emojis (e.g., 🧠, ✨, 🎲, 🧩, 🚀) to keep the tone light, friendly, and visually engaging, especially on social media platforms.
• •Be Enthusiastic and Passionate: Write copy that reflects a genuine love for the products. When the brand is excited about a new puzzle or game, that energy is contagious and translates directly to the customer.

Percepción Social

A Trusted Specialty Hub

Ejemplos de Copy

• •Ready for your next family game night? 🎲✨ Introducing 'Cosmic Explorers'! It's not just a game; it's a mission to bring fun and strategy to your living room. Tag who you're challenging first! #BrainWorkPanama #JuegosDeMesa #FamilyFun
• •That feeling when you beat your own record. 🔥 Our latest collection of speed cubes is built for this moment. Are you up for the challenge? #SpeedCubing #PuzzleChallenge #DesafiaTuMente
• •Unlock Your Mind. Discover a world of puzzles, games, and challenges designed to inspire creativity and sharpen your focus. Play, learn, and grow with us.
• •Less screen time, more brain time! 🧠💡 Our educational toys turn playtime into a powerful learning experience, developing motor skills and logic from an early age. #JuguetesDidacticos #AprenderJugando #Panama
• •Hey B-Worker, we've missed you! We've just restocked some of your favorites and added new challenges we know you'll love. Get ready to put your brain to work! 😉