Tono de Marca

Aspirational yet welcoming, blending professionalism with a personal touch. It is professional and expert, empowering and celebratory, while remaining approachable and friendly.

Valores de Marca

• •Quality & Craftsmanship
• •Professionalism & Hygiene
• •Empowerment
• •Authenticity & Passion

Mejores Prácticas

• •Lead with "You," Not "We": Frame your copy around the client's benefit and experience. Instead of "We offer the best lashes," try "You deserve lashes that make you feel incredible." This makes the message more personal and empowering.
• •Balance Aspiration with Accessibility: Use sophisticated and professional language when describing services and quality, but keep the social media captions and calls-to-action friendly and approachable. Use emojis strategically to add personality without undermining professionalism.
• •Tell the Story of Transformation: Focus on the outcome, not just the process. Use words that evoke feelings of confidence, beauty, and empowerment. Highlight the "after" feeling in your copy (e.g., "Walk out ready to conquer the world," "The effortless look you've been dreaming of").
• •Incorporate Keywords of Trust: Consistently use words that reinforce your brand values, such as "professional," "meticulous," "hygienic," "quality," "crafted," and "expert." This builds credibility and reassures clients they are in good hands.
• •Maintain a Consistent Voice Across All Platforms: While the format may change (e.g., a professional website vs. a playful TikTok), the core tone should not. Whether writing a detailed service description or a quick caption, ensure it always sounds like it's coming from a brand that is professional, empowering, and passionate about its craft.

Percepción Social

Perceived as a premium, trustworthy, and skilled beauty service provider, particularly a go-to expert for high-quality eyelash extensions. It's seen as high-end but accessible, and strongly associated with its trusted, skilled founder.

Ejemplos de Copy

• •The Art of the Perfect Flutter. It's more than just lashes, it's a confidence boost. We meticulously craft each set to enhance your unique beauty, so you can walk out feeling like your best self. Ready for your transformation? Tap the link in our bio to book. ✨
• •Your Best Brows Are Just an Appointment Away. Tired of unruly brows? Our Brow Lamination service tames and sets your hairs for a sleek, uniform shape that lasts for weeks. Get the effortless, perfectly-groomed look you've been dreaming of. Visit braeasbeautybar.com to learn more and book your session!
• •On-screen text: "She came in for a fresh set... and left with a whole new vibe." Caption: That post-appointment feeling is everything! 😍 We love enhancing the natural beauty our clients already have. #LashTransformation #PhillyLashes #BeautyBarVibes
• •Turn Your Passion into a Profession. Built on a foundation of artistry and expertise, our training courses are designed to give you the skills and confidence to launch your own career in the beauty industry. Learn the techniques that built Braea's Beauty Bar, from mastering lash application to building your own clientele. Enroll today and start your journey.
• •Subject: A Little Treat for Your Loyalty! Body: Because we appreciate you, we wanted to make your next visit even more special. Enjoy a complimentary lash bath with your next fill appointment this month! It's our way of saying thank you for trusting us with your beauty. Book now to claim your spot!