Tono de Marca

Compassionate, Empathetic, Respectful, Dignified, Artisanal, Craft-Focused, Modern, Minimalist, Warm, Personal, Slightly Informal & Authentic

Valores de Marca

• •Craftsmanship & Quality
• •Beauty & Modern Design
• •Comfort & Healing
• •Sustainability & Eco-consciousness
• •Personal Connection & Empathy
• •Functionality

Mejores Prácticas

• •Embrace Empathy: Always write from a place of understanding and compassion, acknowledging the sensitive nature of the product. Use gentle, supportive, and respectful language.
• •Highlight Craftsmanship & Natural Beauty: Consistently weave in the handmade aspect, the quality of the wood, and the modern, minimalist design. Use descriptive words that evoke the texture, warmth, and uniqueness of each piece.
• •Focus on Comfort and Living Memorial: Emphasize how the Planturns offer a positive, beautiful, and living way to remember, rather than focusing solely on loss. Talk about them as pieces that integrate into the home and daily life.
• •Maintain Authenticity: Let C.C. Boyce's voice and story subtly shine through. Whether it's through the "About Us" page or a more personal social media post, authenticity builds trust.
• •Be Clear and Gentle in Instructions/FAQ: When providing practical information (e.g., sizing, how the urn works), use clear, simple language that is easy to understand, while maintaining a compassionate tone, given the context in which customers are seeking this information.

Percepción Social

Highly Positive, Artistic & High Quality, Innovative, Trustworthy & Caring, Respectful & Modern Memorial

Ejemplos de Copy

• •Each Planturn™ is thoughtfully handcrafted from sustainably sourced [Wood Type], offering a warm and living tribute to your cherished companion. The natural grain of the wood ensures every piece is as unique as the memories you hold dear. A quiet space for remembrance, a beautiful presence in your home.
• •There's a gentle beauty in remembrance. Our [Product Name] Planturn, with its clean lines and natural wood, is designed to be a comforting presence, blending seamlessly into your life while honoring a precious one. Handmade with care in our LA studio. #BoyceStudio #Planturn #ModernMemorial #HandcraftedWithLove #LivingTribute
• •At Boyce Studio, we believe that honoring a life should be a beautiful and personal experience. It was from this belief, and a personal desire for a more modern, heartfelt way to remember, that the Planturn™ was born. Each piece is more than an urn; it's a carefully crafted vessel of remembrance, designed by C.C. Boyce to bring comfort and a touch of living beauty to your home.
• •Thank you for reaching out and considering Boyce Studio during this tender time. We understand how important it is to find the perfect tribute. Our Planturns are created with this in mind, aiming to provide a sense of peace and a beautiful, lasting memorial. Please let us know if you have any questions at all; we're here to help you find a piece that feels right.
• •Looking for a more modern, gentle way to remember a loved one? Boyce Studio offers handcrafted wooden urns that double as beautiful planters – a living memorial that celebrates life. Discover the Planturn. Sustainably made in LA. [Link to website]