Tono de Marca

Creative & Inspirational, Approachable & Friendly, Quality-Conscious & Craft-Oriented, Helpful & Informative

Valores de Marca

• •Personalization & Individuality
• •Creativity
• •Quality Craftsmanship
• •Customer Collaboration
• •Versatility

Mejores Prácticas

• •Develop a Brand Voice Guide: Document your brand's personality, core values, a 'do and don't' list for language, and examples of your tone in action. This ensures everyone writing for the brand is aligned.
• •Always Prioritize 'You' over 'We': Focus the copy on the customer, their needs, their creativity, and how your service benefits *them*.
• •Use Storytelling: Share examples of how customers have used your service to create meaningful items. This makes the brand more relatable and showcases the possibilities.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the visuals used across all platforms. For a craft-oriented brand like Custon's, high-quality imagery of the embroidery process and finished products is crucial.
• •Engage Authentically: When interacting on social media or responding to inquiries, maintain the same approachable, helpful, and creative tone. Listen to your audience and adapt while staying true to your core values.

Percepción Social

Custon's is likely perceived as an innovative service that allows for unique self-expression and thoughtful gifting. Customers likely appreciate the ability to create one-of-a-kind items. Businesses and associations likely see them as a partner for creating branded apparel and promotional items that stand out.

Ejemplos de Copy

• •Headline: Your Vision, Expertly Embroidered. Body: Don't just wear a brand, wear your story. At Custon's, we bring your unique designs to life with vibrant, lasting embroidery. Perfect for you, your team, or a gift they'll never forget.
• •Headline: More Than Just a T-Shirt, It's a Statement. Body: Imagine your logo, your artwork, your personal motto, beautifully stitched onto high-quality apparel. Custon's makes it easy to stand out. What will you create today?
• •Headline: Unforgettable Gifts, Personalized by You. Body: Looking for something truly special? A custom embroidered piece from Custon's shows thought, care, and a touch of personal flair. Let's craft something memorable together.
• •Headline: Outfit Your Crew with Pride. Body: From business branding to team spirit, Custon's delivers premium embroidered apparel that unites and impresses. Quality that speaks for itself, designs that tell your story.
• •Headline: Ideas Welcome! Let's Embroider Something Amazing. Body: Got a spark of an idea? Our team at Custon's is here to help you transform it into a beautifully embroidered reality. Experience the joy of custom creation.