Tono de Marca

Aspirational and Inspiring, yet Accessible and Practical

Valores de Marca

• •Quality and Durability
• •Style and Design
• •Comfort and Luxury
• •Adventure and Community
• •Sustainability

Mejores Prácticas

• •Lead with the "Why," Not the "What": Instead of listing technical specs first, start with the benefit. For example, instead of "Made with 320gsm canvas," write "Stay dry and comfortable in any weather with our durable, breathable canvas."
• •Use Evocative and Aspirational Language: Incorporate words that paint a picture and evoke emotion, such as "sanctuary," "escape," "magical," "unforgettable," and "adventure." This aligns with the aspirational nature of the glamping trend.
• •Amplify Social Proof: Actively encourage and feature user-generated content (UGC) in marketing materials. Use phrases like "Join the Boutique Camping family" or "See how our campers style their space" to build community and trust.
• •Balance Luxury with Practicality: While the brand is premium, customers are still making a practical purchase. Ensure copy mentions both the luxurious experience ("a palace under the stars") and the tangible quality features ("reinforced seams," "heavy-duty zippers").
• •Maintain a Consistent Voice Across All Channels: The inspiring, friendly, and expert tone should be consistent everywhere, from the website's FAQ page and product descriptions to social media captions and customer service responses. This builds a cohesive and trustworthy brand identity.

Percepción Social

Customers generally perceive Boutique Camping as a leading, high-quality brand in the UK glamping market. It is seen as a reliable choice for those looking to invest in a durable and stylish bell tent, praised for making camping more comfortable and glamorous. The brand successfully attracts its target audience of families, couples, and groups seeking a luxurious outdoor experience, and is strongly associated with the 'glamping' movement.

Ejemplos de Copy

• •Your home under the stars. ✨ Don't just go camping, make it an escape. Our Luna Fort tent offers a spacious, open-plan design so you can bring the comforts of home to the heart of nature. Where will your next adventure take you? #BoutiqueCamping #GlampingLife #OutdoorLuxury
• •Stop Roughing It. Start Living It. Discover our collection of premium bell tents and transform your next outdoor adventure from drab to fab.
• •Embrace All Seasons. Chilly evenings are a thing of the past. Our Oxford Bell Tent is designed with a dedicated stove flap, allowing you to safely install a wood-burning stove. Stay warm, cook delicious meals, and extend your camping season into the crisp days of autumn and winter. It’s not just a tent; it’s a year-round sanctuary.
• •🏕️ Psst... Your next adventure is on sale.
• •Family Camping, Reimagined. Tired of cramped tents and uncomfortable nights? Our 5m bell tents sleep the whole family with room to spare for games, gear, and even the dog! Create memories that are comfortable, stylish, and unforgettable. Shop the collection now.