Tono de Marca

Artistic & Authentic: genuine language, products as accessible art. Elegant & Understated: calm, confident, focusing on beauty and quality. Proudly Australian: clear emphasis on Australian roots and design.

Valores de Marca

• •Originality: transformation of original artwork into functional homewares; every design has a story and an artistic origin.
• •Quality: commitment to creating durable and premium products, highlighted by materials like 100% cotton and linen blends.
• •Connection to Nature: inspiration from nature and the Australian landscape, visually present in every product.
• •Art in the Everyday: making art accessible and integrating it into daily life through functional items.

Mejores Prácticas

• •Always connect the product back to Jules Boult and the original artwork. Phrases like "From a painting by Jules Boult," "Inspired by an original artwork," or "Designed in our Adelaide studio" reinforce the brand's core value of authenticity.
• •Let the copy mirror the art. Instead of just "blue cushion," use descriptive language like "a deep ocean blue" or "hues inspired by the coastal landscape." This elevates the product and aligns with the brand's natural aesthetic.
• •Consistently mention "Australian Designed" and the specific, high-quality materials used (e.g., "100% premium cotton," "durable linen/cotton blend"). This builds trust and justifies a premium positioning.
• •Avoid hype, excessive exclamation points, or time-pressure sales tactics (e.g., "HURRY, SALE ENDS SOON!"). The tone should remain calm and confident, letting the strength of the designs persuade the customer.
• •Consistently use terminology that blends the worlds of art and home decor. Refer to items as "art prints for your sofa," "a touch of the gallery in your kitchen," or "everyday artistry." This carves out a unique market position.

Percepción Social

Due to limited online presence and lack of public customer feedback, the brand's perception is largely undefined in the public sphere. It can be perceived as a niche, boutique, or undiscovered brand. For existing customers, the perception is likely shaped entirely by their direct experience with product quality and the website's presentation, suggesting a high-end, artistic homewares company. The lack of social proof (reviews, social media activity) could be a barrier for new customers who rely on it for purchasing decisions.

Ejemplos de Copy

• •Art shouldn't just hang on a wall. It should live with you. Our 'Waratah' cushion cover, derived from an original painting by Jules Boult, brings the beauty of Australian flora right into your living room. Crafted from a premium linen-cotton blend. #ArtForYourHome #AustralianDesigned #BouddiDesign
• •Your Home is a Canvas. Decorate it with Original Art. Shop the Collection of Australian-Designed Homewares.
• •More than a tea towel, it's a piece of art for your kitchen. Inspired by the vibrant palette of the Australian coast, this 100% cotton towel makes everyday chores a little more beautiful. Designed in Adelaide from an original artwork by Jules Boult.
• •Tired of generic homewares? At bouddidesign, every cushion cover and art print begins as an original painting. Bring authentic, nature-inspired Australian design into your home. Free shipping on orders over $100.
• •New from the studio: Art you can touch, hold, and live with.