Tono de Marca

inspirational, sophisticated, and friendly

Valores de Marca

• •Sustainability
• •Design & Style
• •Quality
• •Health & Wellness

Mejores Prácticas

• •Create a Brand Voice Chart: Develop an internal document that clearly outlines the brand's personality traits (e.g., inspiring, chic, conscious), and provides examples of "do's and don'ts" for tone. This ensures anyone creating content understands the voice.
• •Speak Your Audience's Language: Use a conversational yet sophisticated tone that resonates with a design and eco-conscious audience. Avoid overly technical jargon and focus on the benefits of a stylish, sustainable lifestyle.
• •Maintain Consistency Across All Channels: The inspirational and friendly tone should be consistent everywhere, from the website copy and email newsletters to social media captions and customer service responses.
• •Prioritize Visual Storytelling: Let high-quality images and videos reflect the brand's values of style and sustainability. The copy should complement the visuals, telling a cohesive story.
• •Engage with Your Community: When responding to comments and messages, maintain a friendly, helpful, and on-brand tone. This reinforces the brand's approachable personality and builds a loyal community.

Percepción Social

Borraccia is perceived positively as a premium yet accessible brand, praised for its stylish design and eco-friendly mission. It's viewed as a lifestyle accessory, with customers engaging most with content highlighting its visual appeal and practical use.

Ejemplos de Copy

• •Adventure-Ready. Planet-Friendly. Stay hydrated on every journey with a bottle designed to last. Our commitment is to the planet and to your next adventure. #Borraccia #SustainableStyle #HydrateInStyle
• •Your Daily Hydration, Reimagined. Why choose between style and sustainability? With Borraccia, you get both. Discover our collection of Italian-designed reusable bottles and find the perfect match for your lifestyle. Shop now and take the first step towards a plastic-free life.
• •Sip, rinse, repeat. Effortless cleaning for your everyday hydration. Keeping it fresh has never been easier. ✨ #Borraccia #EasyClean #ReusableBottle #EcoFriendly
• •Design For a Better Planet. Experience the fusion of Italian style and sustainable living with every sip.
• •The Last Bottle You'll Ever Need. Hi [Name], ready to make a change? Borraccia bottles are crafted for longevity, designed for style, and dedicated to the planet. Say goodbye to single-use plastic and hello to a lifetime of sustainable hydration. Explore our new arrivals.