Tono de Marca

friendly, approachable, enthusiastic, and passionate

Valores de Marca

• •Craftsmanship & Quality: Emphasis on "handmade," "handcrafted," and the materials used.
• •Individuality & Customization: Actively promoting and welcoming custom orders to match specific customer desires.
• •Customer Connection & Service: Friendly and responsive engagement on social media, and a clear invitation for email contact for custom orders.
• •Passion for the Craft: Enthusiasm shines through in posts about new fabrics, the making process, and finished products.
• •Local & Small Business Ethos: Participation in local artisan markets suggests a value for community and supporting small-scale enterprise.

Mejores Prácticas

• •Embrace Enthusiasm: Use positive and slightly effusive language (e.g., "gorgeous," "absolutely swooning," "so excited") where appropriate to convey passion for the products and the craft.
• •Be Approachable and Conversational: Write as if you're talking to a friend. Use contractions, ask questions to encourage engagement, and use emojis to add warmth, especially on social media.
• •Highlight the "Handmade" Aspect: Consistently reinforce that items are handcrafted, made with care, and produced in small batches or as custom orders. This differentiates the brand.
• •Focus on Customer Benefit and Connection: Frame descriptions around how the customer will feel or benefit (e.g., "perfect for an evening out," "add a touch of handmade charm to your day"). Encourage custom orders to make them feel part of the creative process.
• •Maintain Visual & Verbal Synergy: Ensure the tone of the copy matches the visual style of the product photography and videos – which currently is bright, detailed, and shows the texture and appeal of the materials. If the visuals are warm and inviting, the text should be too.

Percepción Social

positive perception among their engaged audience. The brand is likely perceived as a small, dedicated business that offers unique, carefully crafted items.

Ejemplos de Copy

• •Instagram Post (New Fabric Arrival): Look what just landed in the studio! 😍 Absolutely swooning over this vibrant [fabric type/pattern] – can't you just imagine it as a [type of bag]? My creative gears are spinning! What would YOU love to see made with this beauty? Drop your ideas below or DM me for a custom creation! ✨ #BorgHandcrafted #NewFabric #HandmadeWithLove #CustomBags #BagMaker
• •Product Description (Website - for a tote bag): Meet your new everyday companion! Our handcrafted [Bag Name] tote is lovingly stitched from durable [material] with a vibrant [lining material] interior that’s sure to make you smile. Spacious enough for all your essentials (and a few extras!), it features [mention a key feature, e.g., an internal pocket, sturdy straps]. Each bag is made with passion, right here in my little studio. Ready to add a touch of handmade charm to your day? [Shop Link/Add to Cart] #HandmadeTote #ShopSmallUK #CraftedForYou
• •Facebook Post (Market Announcement): Hello lovely people! 👋 I'm so excited to be at the [Market Name] this [Day], [Date]! Come say hi, browse the latest collection of handcrafted bags, and maybe even find your perfect match. I'll have a colourful array of [mention a popular product] and more. Can't wait to see your friendly faces! 😊 #ArtisanMarket #ShopLocal [Town/City] #BorgHandcraftedOnTour #SupportSmallBusiness
• •TikTok Video Caption (Showing a bag being made): From fabric cuts to finished fabulousness! ✂️🧵 A little peek into how your Borg Handcrafted bag comes to life. So much love (and careful stitching!) goes into every single piece. What do you think of this [colour/style] combo? Let me know! #HandmadeProcess #BagMaking #TikTokMadeMeBuyIt #CraftyVibes #UniqueAccessories
• •Email Newsletter Snippet (Promoting custom orders): Dreaming of a bag that's uniquely YOU? ✨ At Borg Handcrafted, I adore bringing your visions to life! Whether it's a specific colour to match that perfect outfit, a particular size, or a special combination of fabrics, let's chat. Simply reply to this email with your ideas, and we can design your dream handcrafted bag together. Let's make something beautiful! #CustomMade #YourStyleYourBag #HandcraftedDreams