Tono de Marca

friendly, enthusiastic, and accessible

Valores de Marca

• •Inclusivity and Accessibility
• •Affordability
• •Customer Celebration
• •Trend-Focused Curation
• •Personal Connection

Mejores Prácticas

• •Create a 'Three-Word' Tone Guide: Define the brand's voice with three core adjectives, such as 'Friendly, Enthusiastic, and Helpful.' Every piece of copy, from an email to a social media reply, should be measured against these three words to ensure it aligns with the brand's personality.
• •Empower with Personality, Not Scripts: When training customer service agents, provide guidelines on tone rather than rigid scripts. Encourage them to be personal and use conversational language that reflects the brand's friendly nature, especially in live chats.
• •Maintain Consistency Across All Channels: The fun, emoji-filled tone of Instagram should also be reflected in email newsletters and website copy. An inconsistent tone between platforms can break the customer's sense of connection and trust with the brand.
• •Turn Policies into Positive Experiences: Frame standard policies (like shipping and returns) using the brand's enthusiastic tone. For example, instead of 'Free shipping on orders over €40,' use 'Your haul ships FREE on orders over €40!' This turns a transactional detail into an exciting perk.
• •Listen and Adapt: Regularly review customer comments and messages on social media to understand the language they use. Adapting to their slang and expressions (where appropriate) shows that the brand is part of the same community and is actively listening.

Percepción Social

Boozyshop is largely perceived as a positive, reliable, and award-winning online store for beauty products, known for its range and fast shipping. While generally enthusiastic, some criticisms exist regarding customer service inconsistencies (refunds, chat interactions) and past issues with 'cruelty-free' product labeling, suggesting a gap between stated values and some customer experiences.

Ejemplos de Copy

• •✨ Glass skin just landed! ✨ Get ready to glow with the viral Mixsoon Bean Essence, your new secret weapon for hydrated, happy skin. Straight from Korea to your shelf! Tap to shop and start your journey to dewy perfection. #Boozyshop #KBeauty #SkincareTrends #Mixsoon
• •Psst... Your new faves are inside (+ a little gift for you!) 🎁 Hey beauty lover! We've just dropped some of the hottest new arrivals from brands like Dasique and Dr.nineteen that we *know* you're going to obsess over. Plus, don't forget to claim your free gift when you spend over €35. Happy hauling!
• •Your Beauty Paradise Awaits. Discover the latest in makeup, skincare, and hair. Affordable prices, worldwide shipping, and a free gift on us! SHOP NOW
• •Still thinking about it? We don't blame you! 😉 Your beauty essentials are waiting. Complete your order now and join the Boozyshop party. Fast shipping and good vibes guaranteed!
• •Say hello to your skin's new best friend! Our Hydrating Toner is packed with goodness to give you that "I woke up like this" glow. It gently removes any lingering impurities after cleansing, leaving your skin feeling refreshed, balanced, and ready for anything. Because great skin should be easy. Suitable for all skin types!