Tono de Marca

aspirational, fashion-forward, and confidently niche

Valores de Marca

• •Sustainability and Ethical Practices
• •Individuality and Uniqueness
• •Curated Quality
• •Female Empowerment

Mejores Prácticas

• •Always mention the designer's name first in posts and product titles. Your customer is often searching for a specific name, and this reinforces the brand's premium, curated identity.
• •Employ vocabulary from the fashion world (e.g., "silhouette," "archive," "couture," "deconstructed," "iconic"). This speaks directly to your knowledgeable audience and validates the premium pricing.
• •Use words like "rare find," "one-of-a-kind," "archive piece," and "for the collector" to highlight the value and exclusivity of your items.
• •Frame pieces not just as clothing but as historical artifacts or works of art. This adds a layer of intellectual and cultural value beyond the fabric itself.
• •Avoid excessive emoji use, casual slang, or overly familiar questions ("What would you wear this with?"). Let the clothes speak for themselves, supported by confident, concise, and informative copy. This aligns with the high-fashion, editorial tone.

Percepción Social

highly curated, premium source for unique and designer vintage wear

Ejemplos de Copy

• •A piece of fashion history. This Jean Paul Gaultier Maille mesh top, featuring the iconic Dali-inspired print, is a wearable work of art. Singular, timeless, and waiting for you. Link in bio. #boopvtg #jeanpaulgaultier #archivefashion #vintagefinds
• •Vintage Ann Demeulemeester Black Widow Dress: Embrace the sublime darkness with this exquisite dress from an iconic Ann Demeulemeester collection. Its deconstructed tailoring and fluid silhouette are a testament to the designer's poetic vision. A rare find for the discerning collector, this piece embodies a quiet, powerful rebellion. Ethically sourced, sustainably chic.
• •For Your Archive: New Gaultier, Castelbajac & More Just Landed.
• •Tired of trends? Invest in timeless style. BOOPVINTAGE curates unique designer vintage for those who dress to tell a story. Discover authenticated pieces from Gaultier, Vivienne Tam, and more. Free worldwide shipping. Shop the collection.
• •Make A Statement. Wear History. The Designer Vintage Edit is Here.