Tono de Marca

Energetic, passionate, and community-focused, with a strong "geek" or "fan-centric" identity, characterized by informal, exciting language filled with gaming and anime terminology. The tone is immersive, playful, and inclusive, making customers feel part of an exclusive club or fellowship.

Valores de Marca

• •Fandom and Passion
• •Community
• •Exclusivity and Collectibility
• •Artistic Expression

Mejores Prácticas

• •Consistently use gaming and anime terminology such as "loot," "quest," "level up," "guild," "epic," "legendary," and "worlds" to immerse the audience in the brand's language.
• •Address the audience as knowledgeable fans by using inside jokes and references to characters, places, and events from featured franchises to build a strong, exclusive connection.
• •Emphasize "Limited Edition" and "Collector's Item" statuses, using phrases like "while supplies last," "limited drop," or "before they're gone" to create a sense of urgency appealing to collectors.
• •Frame the customer journey as an adventure or quest, where product pages are new "worlds" to explore, the shopping cart is their "inventory," and making a purchase is "completing a quest."
• •Maintain a passionate and energetic tone in all copy, using exclamation points, strong verbs, and an upbeat style to reflect the enthusiasm of the fan community.

Percepción Social

Boom Lab is perceived as a specialized and authentic brand for the gaming and anime community, seen as experts and a go-to source within its niche. It is viewed as a passionate and dedicated supplier for a subculture often underserved by mainstream retail, building trust through its online presence and community engagement.

Ejemplos de Copy

• •Your wardrobe has leveled up. Don't just play the game, wear the legend. Our new [Character/Game Name] oversize tee has just dropped. Crafted for comfort, designed for fans. Grab yours before they vanish. #GeekArt #GamingApparel #NewLoot
• •This is for the Straw Hat Grand Fleet. We heard your call from across the seas. Our new collection of One Piece wanted posters and canvas scrolls is here to turn your space into a tribute to the future Pirate King. Explore the collection. [Link]
• •POV: You just found the ultimate boss-level room decor. Our limited edition [Anime Name] scrolls are almost gone! Only 50 were made. Will you be one of the lucky ones? Link in bio to complete the quest! #LimitedEdition #AnimeMerch #FanArt
• •Your next adventure awaits, [Customer Name]. The guild is calling! We've just unleashed a new wave of art from the worlds of World of Warcraft and Valorant. These pieces are forged in the spirit of adventure. Log in now to claim your 10% discount and gather your epic loot.
• •The Treasure Hunt Is ON! The vault is open! For a limited time, get up to 25% off all posters and T-shirts. Assemble your gear, hero. The sale ends Friday.