Tono de Marca

Friendly, approachable, empowering, inclusive, positive, and solution-oriented, focusing on confidence and comfort.

Valores de Marca

• •Inclusivity
• •Quality
• •Customer-centricity
• •Empowerment

Mejores Prácticas

• •Always Be Empowering: Frame your copy around the idea of giving women choices and confidence. Avoid language that could be seen as shaming or critical.
• •Maintain a Friendly and Approachable Voice: Use conversational language, emojis where appropriate, and address your audience directly.
• •Highlight Inclusivity: Regularly showcase the variety of shades and sizes you offer. Use diverse models in your imagery to reflect your customer base.
• •Be Transparent and Honest: Acknowledge customer feedback, both positive and negative. Be clear about product features and limitations.
• •Keep it Personal: Continue to share the founder's story and the "why" behind the brand. This builds a stronger connection with your audience.

Percepción Social

Positive; seen as an effective and inclusive practical solution for fashion challenges, empowering women's clothing choices.

Ejemplos de Copy

• •That 'wear whatever you want' feeling. ✨ Our nipple covers give you the freedom to rock any outfit with confidence. #Boobees #NippleCovers #FashionFreedom
• •Your secret to a seamless look. Discover our range of reusable nipple covers in 7 shades and 3 sizes. Find your perfect match!
• •Backless dresses, halter tops, and thin fabrics are no match for BOOBEES. Our swim-proof, sweat-proof nipple covers stay put all day and night. Shop now for free shipping on 2+ items!
• •Made from 100% high-grade silicone, our nipple covers are designed for comfort and durability. They are so lightweight and seamless, you'll forget you're even wearing them. Reusable and easy to clean, they are your go-to for any occasion.
• •Welcome to the BOOBEES family! We're so excited to have you. Get ready to experience a new level of confidence in your favorite outfits. Have any questions? Our founder, Kirsten, is always happy to help!