Tono de Marca

Elegant, aspirational, feminine, confident, approachable, and friendly.

Valores de Marca

• •Style & Aesthetics
• •Quality & Detail
• •Confidence & Self-Expression
• •Modernity

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start copy with how the garment will make the customer feel (e.g., confident, elegant, comfortable). Then, follow up with the tangible details (e.g., soft fabric, flattering cut, unique print) that deliver on that feeling.
• •Use an "Aspirational but Attainable" Vocabulary: Use words like "elegant," "sophisticated," "curated," and "timeless" to build aspiration. Balance this by keeping sentences clear, friendly, and direct to ensure the brand remains approachable.
• •Adapt the Tone to the Platform: While the core values remain the same, tailor the tone's expression for each channel. Keep it elegant and polished on Instagram and the website. Make it more energetic, casual, and trend-focused on TikTok. Facebook can be a blend of the two.
• •Tell a Story with Visuals and Words: Ensure your copy always complements the visual. If an image shows a dress at a garden party, the copy should evoke that setting and feeling. The text and images must work together to tell a cohesive story.
• •Create a Brand Lexicon: Develop a list of on-brand words to use frequently (e.g., effortless, chic, timeless, confident, polished) and a list of words to avoid (e.g., cheap, basic, wild). This ensures anyone writing for the brand can maintain its distinct voice.

Percepción Social

Fashionable and desirable, visually appealing, and perceived as a niche and emerging brand.

Ejemplos de Copy

• •Instagram Post: The dress you’ll reach for, again and again. Effortless elegance is here. Introducing our new 'Serena' midi dress—designed with a timeless silhouette and a delicate floral print to carry you through seasons. Feel the soft fabric and the perfect fit that moves with you. Your wardrobe’s new best friend is waiting. Tap to shop. #BonnieStyle #NewArrival #ElegantDress
• •TikTok Video Script: (On-screen text): GRWM for a weekend brunch. (Voiceover/Audio): Let's style the perfect brunch outfit! I'm starting with our 'Chloe' blazer – it's so chic and instantly elevates any look. I’ll pair it with simple jeans and this silky camisole. It’s all about looking put-together without trying too hard. What do you think of this combo? ✨ #GRWM #BonnieLT #OutfitInspo #WeekendVibes
• •Website Product Description: The 'Isabelle' Wool-Blend Coat. Wrap yourself in sophistication. The 'Isabelle' coat is crafted from a luxurious wool-blend to offer both warmth and impeccable style. Its structured shoulders and streamlined cut create a powerful silhouette, while the tie-belt cinches the waist for a flattering, feminine shape. From morning meetings to evening outings, this is the outerwear that defines your look.
• •Facebook Ad: Discover Your Signature Style. At Bonnie, we believe in fashion that feels as good as it looks. Explore our curated collection of elegant dresses, modern outerwear, and chic accessories designed for the contemporary woman. Find pieces that celebrate your confidence. Shop our new collection today and enjoy 10% off your first order. Call to Action: Shop Now
• •Email Newsletter: A Little Something For You | The Mid-Season Sale Starts Now. Hi [Customer Name], Your wardrobe called—it’s ready for a refresh. For a limited time, enjoy up to 30% off on select styles during our Mid-Season Sale. Find those elegant pieces you’ve been dreaming of, from our flowing dresses to our signature coats. This is the perfect moment to invest in style that lasts.