Tono de Marca

Empathetic, Empowering, and Positive

Valores de Marca

• •Authenticity and Transparency
• •Sustainability and Respect
• •Inclusivity and Empowerment
• •Efficacy and Quality

Mejores Prácticas

• •Lead with the 'Why': Always connect the copy back to the founder's story and the brand's mission. The 'why' (solving a personal skin problem) is more powerful than the 'what' (the products themselves).
• •Use Empowering Language: Employ words like 'celebrate,' 'empower,' 'ally,' 'authenticity,' and 'individuality.' Frame the customer as the hero of their own story, with the brand as their supportive partner.
• •Maintain a Positive and Hopeful Tone: The name 'Bonjour La Vie' is a gift. Use it as a filter for all communication. The tone should be optimistic and joyful, even when discussing skin problems, focusing on the solution and the feeling of relief and confidence.
• •Clearly State Your Values: Don't be shy about mentioning 'clean,' 'vegan,' 'sustainable,' and 'transparent' in your copy. These are key differentiators that build trust and attract the target audience.
• •Speak with Empathy: Write as if you are speaking to a friend who is sharing their skin frustrations. Use a caring, understanding, and personal voice. Acknowledge their journey and position Bonjour La Vie as the long-awaited, trustworthy solution.

Percepción Social

The public and customer perception of Bonjour La Vie is overwhelmingly positive, centered on its gentle, natural, and effective products. It is seen as trustworthy and sincere due to the founder-led narrative. It is perceived as a high-quality, natural Italian skincare brand that is safe for sensitive skin, emphasizing natural active ingredients and the absence of harmful substances. The brand's clean aesthetic and positive messaging create an aspirational feel, yet its problem-solving origin makes it feel accessible and relatable to those with real skin concerns.

Ejemplos de Copy

• •Your skin has a story. Our founder, Sonia, started Bonjour La Vie because her skin started a difficult new chapter. Redness, discomfort, frustration. It led her to a new beginning: clean, vegan, and kind-to-skin formulas that celebrate your authenticity. Swipe to see the glow of a new beginning. #BonjourLaVie #EmpoweringBeauty #CleanSkincare
• •Say 'Hello' to a new way of life for your skin. Bonjour La Vie is more than just skincare; it's a promise of transparency, sustainability, and respect for your skin and our planet. Discover our Italian-made, vegan formulas and feel the difference. #SustainableBeauty #VeganSkincare #BonjourLaVie
• •Celebrate You. Your ally in everyday life, Bonjour La Vie is the clean, effective skincare that honors your individuality. Experience the joy of a routine that’s as authentic as you are.
• •That morning glow just hits different when your routine is clean, vegan, and full of positivity. ✨ #GRWM #SkincareRoutine #BonjourLaVie #CleanBeauty
• •Your skin's happy place. When life gets complicated, your skincare shouldn't be. This soothing facial oil is crafted with the purest natural ingredients to calm irritation and restore your natural radiance. It’s not just a product; it’s a moment of peace in your day.