Tono de Marca

Artisanal and Passionate: The language conveys a deep respect for the craft of cheesemaking and the stories behind the products. Phrases about connecting customers with producers and sharing information from farm visits point to a passionate, story-driven approach.Welcoming and Educational: The practice of encouraging customers to taste before they buy creates an open, educational, and confidence-building environment. The tone is not pretentious but rather aims to empower the customer through knowledge and experience.Quality-Conscious and Authentic: The brand carefully explains its commitment to quality, from sourcing to sales. By clarifying that their online shop is not a "dark, anonymous fulfillment center," they build a tone of transparency and authenticity.Globally Inspired, Locally Rooted: While the name is French, the brand explicitly states its appreciation for high-quality cheeses from all origins, including local Danish ones. This gives it a sophisticated, international flavor while remaining grounded in its local community of Gentofte.

Valores de Marca

• •Quality and Craftsmanship
• •Sustainability
• •Customer Experience and Trust
• •Authenticity and Storytelling
• •Community

Mejores Prácticas

• •Always connect the product to its origin, producer, or a unique characteristic. Frame cheese not just as food, but as the result of a specific place, process, and passion.
• •Use collaborative and personal language (e.g., "Our shop," "We believe") to reinforce that the brand is a small, dedicated team, not a faceless corporation. This builds a sense of community and trust.
• •Instead of just saying a cheese is "good," describe its "creamy texture," "spicy finish," "buttery notes," or "nutty aroma." This reflects a deep appreciation for the product and educates the customer.
• •Consistently mention the commitment to sustainability and craftsmanship. This is a key differentiator and a core value that should be present across all marketing materials.
• •Always encourage questions and tasting. Position the brand as a helpful guide in the world of cheese, making artisanal products accessible and enjoyable for everyone, from novices to connoisseurs.

Percepción Social

Based on their self-portrayal and positioning, Bon Fromage is perceived as a high-end, specialty cheese shop for discerning customers who value quality, sustainability, and product knowledge. It is seen as a reliable and expert source for artisanal cheeses, both local and international. The brand is likely viewed as a trusted local merchant in the Gentofte area, offering a personalized and educational shopping experience that distinguishes it from larger, more impersonal grocery stores.

Ejemplos de Copy

• •Headline: From Denmark to France, Italy, and Beyond. This is Cheese with a Story.Sub-headline: Discover our hand-cut selection of artisanal cheeses, curated with a passion for sustainability and unforgettable flavor. Taste the difference in every bite.
• •Image: A close-up shot of a richly textured blue cheese next to a slice of pear.Copy: What does it mean to be a "good cheese"? For us, it's about the story, the sustainable farm it came from, and the shared moment it creates. This Danish Blue, with its spicy notes and creamy finish, has a tale to tell. Come in for a taste and hear it for yourself. #BonFromage #ArtisanCheese #SustainableFood #CopenhagenFood
• •Title: Pecorino Toscano: A Taste of the Tuscan HillsBody: Journey to Italy with this classic Pecorino, aged for six months to develop its signature nutty flavor and firm, flaky texture. We sourced this wheel from a small, family-run farm where respect for the land is as important as the cheese itself. Perfect for grating over pasta or enjoying with a robust red wine. Cut fresh to order from our counter in Gentofte.
• •Subject: New Arrivals: Taste the Stories of These Three Remarkable Cheeses
• •Text: Your cheese journey starts here. Don't know your Gouda from your Gruyère? Just ask! We love to share our passion and offer a taste of anything on the counter. Let's find your new favorite together.