Tono de Marca

Artistic, Curated, Collaborative, Personal, Empowering, Sophisticated, Accessible

Valores de Marca

• •Artistry and Creativity
• •Collaboration and Community
• •Customization and Self-Expression
• •Quality and Craftsmanship
• •Sustainability and Responsibility

Mejores Prácticas

• •Lead with Art, Not Just Product: Always frame the products as pieces of art or tools for creative expression. Use words like "create," "design," "craft," and "collaborate" instead of just "buy" or "shop."
• •Maintain a Passionate and Sophisticated Voice: The language should reflect a genuine love for art and design. Avoid overly casual slang or generic marketing phrases. Speak to the customer as a fellow creator or collector.
• •Emphasize Exclusivity and Craftsmanship: For the Artist Series, always mention the artist's story, the limited nature of the run, and the craftsmanship involved. This justifies the premium positioning and builds desire.
• •Balance Inspiration with a Clear Call-to-Action: While the tone is artistic, the goal is still to guide the user. Pair inspirational copy like "Bring your dream lighting to life" with clear, direct calls-to-action like "Start Designing" or "Explore the Series."
• •Use "Community" Language: Incorporate inclusive language like "Join the Club," "Welcome to the community," and "Gather around the light" to foster a sense of belonging and differentiate the brand from transactional competitors.

Percepción Social

A high-end, art-focused, premium brand perceived as a specialized studio for discerning buyers who value exclusivity, unique design, and craftsmanship over mass-produced items.

Ejemplos de Copy

• •Art isn't meant to live in the dark. Introducing 'Tiger' by Iwan Smit, a piece where raw energy meets illuminated design. Each line is crafted to bring this powerful form to life, transforming your space with a glow of the wild. Limited series available now. Light up your world. #BonfireClub #LightingUpArt #IwanSmit #NeonArt #InteriorDesign
• •Your Vision, Illuminated. Don't just decorate your space—define it. Upload your design, choose your words, or work with our artists to create a neon piece that is uniquely yours. Start creating.
• •Tired of the same generic wall art? Your space deserves a centerpiece that tells a story. The Bonfire Club curates and creates limited edition neon art for the modern collector. From our exclusive Artist Series to your own custom design, this is more than a light. It's an identity. Explore the collection.
• •Welcome to the Bonfire Club. You're not just a subscriber; you're part of a community gathered around the light of creativity. Be the first to know about our new artist collaborations, get exclusive access to pre-orders, and find inspiration for your own space. This is where art glows.
• •Say it in light. Your favorite quote, a meaningful name, or a single word that defines your year—our custom neon signs turn your text into a statement piece. Crafted from eco-friendly LED or authentic glass neon, your design is brought to life with precision and care. Because your words have power. Let them shine.