Tono de Marca

Sophisticated & Aspirational, Design-Centric & Innovative, Confident & Understated.

Valores de Marca

• •Design Excellence
• •Innovation
• •Uncompromising Quality
• •Style as an Extension of Self
• •The Human-Animal Bond

Mejores Prácticas

• •Lead with "Why," Not Just "What": Instead of just saying "we sell dog collars," focus on the philosophy: "We believe the bond with your dog should be celebrated with beautiful design." Frame the product as part of a larger, aspirational lifestyle.
• •Use an Elevated Vocabulary: Employ sophisticated and evocative language. Swap "strong" for "durable" or "resilient." Use words like "curated," "engineered," "ergonomic," and "aesthetic" to reinforce the brand's premium positioning.
• •Speak with Understated Confidence: Avoid exclamation points, excessive emojis, and overly salesy language ("Hurry!", "Buy Now!"). The tone should be assured and calm. Let the quality and design of the product be the focus, speaking for itself.
• •Emphasize "The Ritual" of the Walk: Consistently refer to the dog walk as a special moment, a ritual, or a shared experience. This romanticizes the daily routine and imbues the product with greater meaning.
• •Maintain Visual and Textual Synergy: Ensure the copy always matches the high-end, minimalist aesthetic of the visuals. The words should be as clean, considered, and impactful as the photography. Every post, ad, and description should feel like a page from a luxury design magazine.

Percepción Social

Publicly perceived as a luxury, high-end brand in the pet accessory market. Customers view it as a "status symbol" that elevates the dog walking experience, appreciating its innovative magnetic buckle. It is seen as highly fashionable and aesthetically pleasing, with products being beautiful, well-made, and durable, justifying the premium price point.

Ejemplos de Copy

• •Style isn't just what you wear. It's how you move through the world. Redefine your daily walk with a design that speaks for itself. #Bonefly #TheArtOfWalkingTheDog #LuxuryPet
• •The Art of Arrival. Effortless connection. Uncompromising style. Discover the patented Bonefly magnetic system.
• •Your Dog's Collar. Your Style Statement. You curate every part of your life. Why should your dog's accessories be any different? Bonefly combines ergonomic innovation with high-fashion aesthetics for a walk that's as flawless as your look. Shop the collection.
• •More than a leash, it's your connection to the street. Engineered for a seamless grip and crafted from premium, weather-resistant materials, The Leash offers control without sacrificing elegance. It’s the essential piece for the discerning owner and their companion.
• •An Invitation to a More Beautiful Walk. The daily walk is a ritual. It’s a moment of connection, a break from the noise. At Bonefly, we believe this ritual deserves to be elevated. We transformed the humble collar and leash into objects of design, merging patented functionality with an aesthetic that complements your own. Experience the art of the walk.