Tono de Marca

Empowering & Motivational, Professional & Authoritative, Authentic & Relatable, Clear & Direct

Valores de Marca

• •Courage: Standing by convictions while remaining open-minded.
• •Connection: Recognizing the power of relationships and systems thinking.
• •Candor: Embracing challenging conversations to drive growth.
• •Commitment: Understanding that commitments shape reality.
• •Clarity: Maintaining a clear vision to drive engagement and accountability.
• •Competency: A commitment to mastery and maintaining a growth mindset.
• •Making leadership development accessible to everyone.

Mejores Prácticas

• •Lead with Empowerment: Begin headlines, emails, and social posts with empowering and action-oriented language. Use verbs like "Transform," "Build," "Unleash," and "Master" to inspire the audience.
• •Anchor to "The 5 Cs": Ensure the messaging consistently reflects the core values of Courage, Connection, Candor, Commitment, and Clarity. For example, a post about difficult feedback can be framed around the value of "Candor."
• •Balance Professionalism and Relatability: Use a professional tone for corporate communications (LinkedIn, website) while leveraging a more personal, story-driven tone for engagement-focused platforms (TikTok, Instagram).
• •Focus on Transformation over Transaction: The copy should always highlight the outcome —a better culture, a more confident leader, higher retention —rather than just listing the features of a program.
• •Champion Accessibility: Continuously reinforce the message that leadership is for everyone, not just those with a specific title. This theme should be woven into all content to strengthen the brand's unique market position.

Percepción Social

A Transformative Partner, Experts in Culture and Leadership, Modern and Inclusive

Ejemplos de Copy

• •For a LinkedIn Ad Targeting HR Managers: Headline: Your Culture Is Your Competitive Advantage. Body: Don't let disengagement and turnover define your organization. Our Leadership Development Programs are designed to build a culture of accountability and support your business goals from the inside out. Partner with Bold Font and see real results.
• •For an Instagram Post: Image: A picture of a diverse team collaborating. Caption: Leadership isn't a title. It's an action. It's a choice. It's the courage to have the candid conversation. What bold choice will you make today? #BoldLeaders #CultureCompany #LeadershipDevelopment
• •For a TikTok Video (speaking to camera): Hook: "Feeling like you're just drifting in your career? Here's how to course correct in 60 seconds." Content: Briefly explain the "drift and notice" concept. "Empowerment is in the noticing. Notice where you are, then take one small step to get back on track. That's a leader's mindset." #GoalSetting #Empowerment #CareerGrowth
• •For an Email Campaign to New Subscribers: Subject: Stop making excuses. Start being bold. Body: The word "Bold" is about personal accountability. It’s about being sure-footed on your journey. Are you ready to stop apologizing for who you are and build the career you want? Our self-guided courses make leadership development accessible to everyone.
• •For a Website Call-to-Action Button: Text: Transform Your Culture