Tono de Marca

Personal, heartfelt, authentic, conscientious, professional, gentle, romantic, and story-driven, creating a one-on-one conversational feel with the artisan.

Valores de Marca

• •Ethical Sourcing
• •Sustainability
• •Craftsmanship
• •Personal Connection
• •Nature-Inspired

Mejores Prácticas

• •Always Tell the Story: Frame every piece of jewelry, post, and description within a narrative. Talk about the inspiration (nature, a couple's journey) or the creation process. The focus should be on the meaning behind the metal and stone.
• •Lead with Your Values: Consistently mention "handcrafted," "recycled gold," "ethical gemstones," and the "tree planting" initiative. These are not just features; they are the core identity of the brand and the primary reasons a customer will choose Bobbi's Jeweller over a competitor.
• •Use a Personal, "I" Voice: Write copy from the perspective of Erynn, the designer. Using "I" and "my" (e.g., "I pour my heart into every piece") maintains the authentic, small-business feel that customers connect with.
• •Emphasize "Forever" and "Heirloom": Use language that speaks to the longevity and timelessness of the jewelry. Words like "heirloom," "cherish," "lifetime," and "legacy" reinforce the value and significance of a custom, handcrafted piece.
• •Maintain a Gentle and Romantic Vocabulary: Use words that are soft, evocative, and connected to love and nature. Terms like "whisper," "quiet," "promise," "journey," "wild," and "magic" will resonate with the target audience and align perfectly with the brand's rustic and sophisticated aesthetic.

Percepción Social

Highly positive, trustworthy, ethical, and deeply personal, known for beautiful craftsmanship and exceptional customer service. Perceived as an ideal choice for couples seeking meaningful, non-traditional, and environmentally conscious wedding jewelry.

Ejemplos de Copy

• •Inspired by the quiet strength of a forest stream, our new Sierra Dawn ring is handcrafted to tell your story. Made with 100% recycled gold and an ethically sourced sapphire, it’s a promise as pure as its origins. For the couple that finds magic in the wild. #BobbissJeweller #EthicalEngagementRing #HandcraftedWithLove
• •Your love is one-of-a-kind. Your ring should be too. Discover handcrafted wedding bands made with recycled metals and boundless love, from our studio to your story.
• •Don't just choose a ring. Choose a legacy. At Bobbi's Jeweller, we handcraft each ring to be a unique symbol of your journey. Using only ethical, recycled gold, we create timeless pieces for modern love stories. Plus, we plant two trees for every wedding set sold. Design your future heirloom with us.
• •The 'Northwood' band. Forged by hand with a hammered finish that reflects a life of character and adventure. This ring isn’t just made; it’s crafted with intention from sustainable recycled gold. It feels solid, honest, and true—just like the commitment it represents.
• •A ring that grows a forest? Hi [Name], At Bobbi's Jeweller, we believe love should make the world a better place. That's why every ring we handcraft not only symbolizes your unique story but also helps restore a forest. Discover how your commitment can be a part of ours...