Tono de Marca

friendly, approachable, personal, enthusiastic, creative, and infused with "a little bit of sass."

Valores de Marca

• •Creativity and Personalization: A strong emphasis is placed on co-creating items with customers ("Let's create something beautiful together!") and fulfilling custom requests.
• •Quality Craftsmanship: The "handmade" aspect is central, with a commitment to producing high-quality, durable items.
• •Passion and Joy: The business stems from a personal passion, with the goal of bringing joy to customers through unique products.
• •Authenticity and Personal Touch: The brand is owner-led and transparent. The "handmade with love" ethos underscores a genuine, personal investment in each product.
• •Customer Connection: Direct and friendly engagement with customers is a priority, fostering a sense of community and individual attention.

Mejores Prácticas

• •Embrace "Brittany's Voice": Always write as if Brittany, the owner, is speaking directly to a friend. Use "I," "we," and "you" to foster a personal connection. Keep it enthusiastic and genuine.
• •Inject Personality (The "Sass Factor"): Don't be afraid to use playful language, winks (emojis 😉), and lighthearted humor where appropriate. The "sass" should feel authentic and fun, not forced or unprofessional. It's about confidence and a touch of wit.
• •Highlight the "Handmade with Love" Aspect: Consistently remind the audience that products are handcrafted, unique, and made with passion. This reinforces the values of quality craftsmanship and personal touch.
• •Encourage Interaction and Co-Creation: Use calls to action that invite conversation, custom requests, and sharing of ideas. Phrases like "Let's create something beautiful together!" are key.
• •Stay Positive and Solution-Oriented: Even when addressing potential issues (e.g., custom order timelines), maintain a positive, helpful, and accommodating tone. Focus on the joy and satisfaction the products bring.

Percepción Social

charming, creative, and reliable source for unique, high-quality handcrafted items. The owner, Brittany, is seen as approachable, passionate, and dedicated to her craft. Customers appreciate the ability to request custom designs and the personal touch evident in both the products and communications. The brand is viewed as a small business with a strong emphasis on individual customer satisfaction and artistry, rather than mass production. The "sass" element is perceived positively as a sign of personality and fun, not unprofessionalism.

Ejemplos de Copy

• •Spill the tea (not your drink! 😉) with our dazzling new tumbler collection! ✨ Each one is handcrafted with a whole lotta love and just the right amount of sass. Ready to find your new favorite? Tap the link in bio to shop – your sips will thank you! #BMRDesigns #HandmadeSass #TumblerLove
• •Got a brilliant idea brewing? Don't keep it to yourself! Let's team up and turn your vision into a one-of-a-kind masterpiece. From personalized pens to custom tumblers that scream 'YOU,' we're here to make it happen. Slide into our DMs or hit the 'Custom Order' button on our site – let's get creative! #CustomMade #BMRDesigns #UniqueGifts
• •Just a little sparkle in the making! ✨ Ever wonder how your favorite BMR Designs goodies come to life? Here's a peek! Each piece is crafted by hand (yep, by me, Brittany!) with oodles of care and, you guessed it, a dash of sass. 😉 What should I create next? #BehindTheScenes #HandmadeWithLove #CreativeProcess
• •Deck the halls (and your desk, and your car...) with some handmade cheer! 🎄 Our latest holiday collection just dropped, and it's packed with unique gifts that are anything but ordinary. Get your sparkle on and shop now – before the elves snatch 'em all! #HolidayGifts #HandmadeHolidays #BMRDesignsSass
• •Okay, creative crew, I need your input! What's one custom item you've always dreamed of having? A super sassy keychain? A tumbler with your pet's face? Spill the beans in the comments below! 👇 Who knows, your idea might just inspire our next creation! #BMRCommunity #YourIdeas #LetsCreate