Tono de Marca

Friendly and Approachable, Informative and Helpful, Enthusiastic and Positive, Conscious and Responsible, Modern and Innovative

Valores de Marca

• •Sustainability: This is paramount. They emphasize plastic-free packaging, biodegradable ingredients, reduced CO2 emissions, and being free from harmful chemicals like microplastics, palm oil, and bleach.
• •Convenience and Simplicity: The product is designed to be easy to use, store, and transport, simplifying the laundry routine. "Small strip, big impact" is a recurring theme.
• •Effectiveness: While being eco-friendly, they also stress that the product cleans laundry effectively.
• •Transparency: They are open about their ingredients and their mission. They also encourage and display customer reviews prominently.
• •Social Responsibility: A portion of their profits is donated to "Viva con Agua" to support clean drinking water projects.
• •Customer Focus: They aim to provide a product that meets customer needs for a healthier, more sustainable, and easier way to do laundry, backed by good customer service and a satisfaction guarantee.

Mejores Prácticas

• •Always Prioritize an Eco-Conscious Angle: Frame benefits and product features through the lens of sustainability and environmental responsibility. This is the brand's core identity.
• •Keep it Simple and Direct: Use clear, concise language that is easy to understand, reflecting the simplicity and convenience of the product. Avoid overly technical jargon.
• •Maintain a Positive and Uplifting Voice: Focus on solutions, positive impacts, and the joy of making a better choice. Use encouraging and enthusiastic language.
• •Be Authentic and Transparent: Share genuine information about products, ingredients, and company initiatives. Acknowledge customer feedback and be open about the brand's journey.
• •Engage with a Friendly, Human Touch: Use conversational language, ask questions, and incorporate user-generated content where appropriate to foster a sense of community. Use "we" and "you" to create a direct connection.

Percepción Social

Eco-Conscious and Ethical, Innovative and Smart, High Quality and Effective, Convenient and Practical, Trustworthy

Ejemplos de Copy

• •Headline: Tired of heavy plastic jugs? Wash lighter, brighter, and greener with bluu! ✨ Body: One small strip, a whole load of clean! Our revolutionary laundry strips are kind to your clothes, your skin, and our planet. Go plastic-free today and feel the bluu difference! #bluuwash #EcoFriendlyLaundry #SustainableLiving
• •Headline: Finally! Laundry day just got a whole lot easier (and eco-friendlier!). Body: Say goodbye to messy powders and bulky bottles. bluu laundry strips are pre-dosed, dissolve instantly, and leave your clothes brilliantly clean with a hint of Alpine freshness (or none at all!). Less waste, more happy. What’s not to love?
• •Headline: Join the bluu-volution! 🌍 Wash with a clean conscience. Body: We believe in a world with less plastic and more clean. That's why our bluu strips are 100% biodegradable, packaged sustainably, and help reduce CO2 emissions. Make the switch and be part of the change!
• •Headline: Sensitive skin? We’ve got you covered. Body: Gentle on fabrics, tough on dirt, and dermatologically tested. Our bluu laundry strips (especially our fragrance-free option!) are perfect for the whole family, even the little ones. Pure clean, pure peace of mind.
• •Headline: Small strip. Mighty clean. Planet-friendly. That's the bluu promise. Body: Experience the power of concentrated, eco-friendly cleaning. Our bluu strips work in all temperatures, for all fabrics. Plus, every wash helps support clean water projects with Viva con Agua. Do good, feel good, wash bluu!