Tono de Marca

educational, health-conscious, and supportive

Valores de Marca

• •Wellness
• •Quality & Efficacy
• •Innovation
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Benefit, Support with the Science
• •Use a Supportive and Empowering Tone
• •Incorporate Testimonials and Social Proof
• •Keep it Visually Clean and Aspirational
• •Be Clear and Direct in Calls to Action (CTAs)

Percepción Social

Generally positive, focusing on product effectiveness and style, despite broader market skepticism about blue light glasses. Customers report reduced eye strain, fewer headaches, and better sleep. The glasses are seen as stylish, lightweight, and practical.

Ejemplos de Copy

• •Your screen time doesn't have to be your sleep time's enemy. Long day, late night? Our glasses are designed to block harmful blue light, helping you unwind naturally and protect your sleep cycle. Work hard, rest easy. #BluLightGlasses #DigitalWellness #SleepBetter
• •"I no longer get eye strain or headaches." Hear from Ashna and others who've transformed their workday. Our scientifically-backed lenses protect your eyes from digital fatigue so you can focus on what matters. Ready to feel the difference? Shop now for free UK delivery.
• •Better Sleep is in Sight. Discover our collection of blue light blocking glasses and reclaim your rest.
• •Tired of tired eyes? This is your solution.
• •Upgrade your nightly scroll. Protect your sleep. #bluelight #sleephack #eyecare