Tono de Marca

Enthusiastic and Tech-Savvy

Valores de Marca

• •Quality
• •Sustainability
• •Expertise
• •Passion

Mejores Prácticas

• •Lead with Passion and Expertise: All copy should reflect a genuine enthusiasm for e-scooter technology and its benefits, reinforcing the brand as knowledgeable specialists.
• •Emphasize "Premium" and "Performance": Use specific, performance-oriented language (e.g., "70km/h top speed," "dual-drive motor," "45km range") to substantiate the "premium" claim and appeal to discerning buyers.
• •Highlight the Eco-Friendly Angle: Consistently mention the environmental benefits of e-scooters ("green commute," "zero emissions," "sustainable travel") to appeal to a core brand value.
• •Maintain a Tech-Savvy yet Accessible Voice: While using technical specifications to prove expertise, ensure the overall message is clear and exciting for both seasoned riders and newcomers.
• •Build a Community: Use inclusive language ("riders," "community," "join the movement") in social media and marketing to foster a sense of belonging among customers.

Percepción Social

Perceived as a knowledgeable and specialized retailer of premium, high-performance e-scooters, serving serious enthusiasts and commuters. The ongoing 'Closing Down Sale' may create a perception of a final opportunity for customers while also signaling the brand's exit from the market.

Ejemplos de Copy

• •Bluewolf: The Ultimate Ride. New Zealand's home for premium electric scooters designed for performance, reliability, and a greener commute. Explore the future of travel.
• •Weekend adventures powered by the Evolv Corsa! ⚡️ With a 70km/h top speed and rugged all-terrain tyres, where would you explore first? #Bluewolf #ElectricScooter #NZAdventure #EcoFriendly
• •Tired of traffic? Your daily commute just got an upgrade. The EVOLV City Plus offers up to 45km on a single charge. Quiet, efficient, and eco-friendly. Shop now and revolutionize your ride to work. #CommuteSmarter #EScooter #Auckland
• •Engineered for excellence, the Zoom Stryder EX is the pinnacle of portable power. Its lightweight frame and swift fold mechanism make it the perfect last-mile solution, while its powerful motor ensures you're never late for what matters.
• •(Video opens with dynamic shots of scooters cruising through scenic NZ locations) We're Bluewolf. Since 2018, we've been more than just a store; we're a community of riders passionate about changing how New Zealand moves—one premium, eco-friendly scooter at a time.