Tono de Marca

Sophisticated & Elegant, Personal & Approachable, Trustworthy & Genuine, Curated & Discerning, Community-Minded & Caring

Valores de Marca

• •Quality & Craftsmanship
• •Unique Design & Personal Expression
• •Customer Relationships & Trust
• •Accessibility & Inclusivity
• •Community Support & Philanthropy
• •Legacy & Loyalty

Mejores Prácticas

• •Always Emphasize Story and Personal Connection: Frame product descriptions and social media posts around how the jewelry connects to personal stories, milestones, or self-expression, rather than just its physical attributes.
• •Highlight Craftsmanship and Curation: Consistently mention the quality of materials, the skill of the designers (both local and international), and the care taken in selecting the pieces for the store.
• •Maintain a Warm, Inclusive, and Helpful Voice: Whether it's website copy, email newsletters, or social media replies, ensure the language is welcoming, approachable, and focused on assisting the customer. Avoid overly technical jargon unless explaining specific material benefits.
• •Integrate Philanthropy Naturally: When mentioning the Cause We Care collaboration, focus on the positive impact and the community aspect rather than just a sales promotion. This reinforces the brand's genuine commitment.
• •Use Sophisticated yet Clear Language: The vocabulary should reflect the elegance of the brand, but remain easy to understand and relatable. Avoid overly casual slang while still sounding contemporary and fresh.

Percepción Social

A reputable source for unique and designer jewelry, Community-focused and charitable, Providing good customer service, Offering quality pieces, though price points can vary, Stylish and on-trend

Ejemplos de Copy

• •Headline: Find Your Sparkle. Discover a curated collection of handcrafted jewellery that tells your unique story. Body: At Blue Ruby, we believe jewellery is more than an accessory – it's a form of self-expression. Explore pieces from talented local and international designers, each chosen for its quality, craftsmanship, and ability to inspire. Let us help you find the treasure that resonates with you. Call to Action: Explore Our Collections
• •Headline: Elegance with Purpose. Wear beauty that gives back. Body: Introducing our latest Blue Ruby x Cause We Care collaboration. 100% of proceeds from this exquisite collection support single mothers and their children in our community. Adorn yourself with meaning and make a difference with every piece. Call to Action: Shop Cause We Care
• •Headline: The Art of Adornment. Locally loved, globally inspired. Body: For nearly 30 years, Blue Ruby has been Vancouver's destination for exceptional demi-fine and fine jewellery. We meticulously select each piece, celebrating both emerging Canadian talent and renowned international artisans. Discover your next cherished heirloom with us. Call to Action: Visit Our Boutiques
• •Headline: More Than Just Jewellery, It's a Feeling. Body: Experience the Blue Ruby difference. From the moment you step into our welcoming space or browse our online gallery, our knowledgeable team is here to guide you. We’re passionate about helping you discover pieces that make you feel confident, beautiful, and uniquely you. Call to Action: Connect With a Stylist
• •Headline: Curated for You. Crafted to Last. Body: Uncover timeless designs and contemporary treasures at Blue Ruby. Our commitment to quality means every necklace, ring, and bracelet is chosen for its enduring beauty and craftsmanship. Build a collection that’s as individual as you are. Call to Action: Discover New Arrivals