Tono de Marca

Informative & Solution-Oriented, Modern & Tech-Forward, Confident & Direct, Quality-Focused, Relatively Casual on TikTok, More Polished on Website/Facebook/Instagram

Valores de Marca

• •Problem Solving/Wellness
• •Quality & Transparency
• •Innovation
• •Confidence & Ease
• •(Potentially) Sustainability

Mejores Prácticas

• •Focus on the Solution: Always frame copy around how Tego glasses solve a specific problem for the customer (e.g., "Stop headaches before they start," "Converse like a local, anywhere").
• •Use Clear, Confident Language: Avoid jargon where possible (unless explaining tech benefits clearly). Be direct and assured in the product's capabilities.
• •Highlight Quality and Innovation: Subtly weave in mentions of "quality," "smart technology," or "innovative design" to reinforce these values.
• •Maintain a Positive and Empowering Voice: The copy should make potential customers feel that Tego glasses can improve their lives, boost their confidence, or enhance their wellbeing.
• •Adapt to the Platform, but Keep Core Message Consistent: While TikTok copy can be more informal and trend-driven than a website product description, the underlying message about solving problems with quality, innovative eyewear should remain consistent.

Percepción Social

Positive (based on provided testimonials), Health & Wellness Conscious Appeal, Tech-Savvy & Professional Appeal, The brand appears to be building a perception of being a provider of practical, quality solutions for modern-day challenges.

Ejemplos de Copy

• •Headline (Blue Light Glasses): End Digital Drain. Reclaim Your Sleep with Tego. Body: Tired eyes? Restless nights? Your screens might be the culprit. Tego BlueLight Glasses filter out harmful blue light, helping you sleep better and feel more focused. Pure quality, visible comfort. Order yours today on tego.dk.
• •Social Media Post (PolyLingo™ Translator Glasses): Speak Freely. Understand Instantly. Tego PolyLingo™ AI Translator Glasses break down language barriers, not your confidence. Seamlessly converse in 75+ languages. Look sharp, communicate smarter. Link in bio. #TegoPolyLingo #SmartGlasses #TravelTech #GlobalCommunication
• •Ad Copy (General): Tego: Innovating for Your Eyes and Ears. From blue light protection that enhances your wellbeing to AI translation that connects your world, Tego Glasses are designed for modern life. Experience the difference. Explore our collections at tego.dk.
• •Email Subject Line (Blue Light Glasses): Is Blue Light Sabotaging Your Sleep? Email Snippet: Don't let screen time dictate your rest. Tego BlueLight Glasses offer stylish protection and a path to more rejuvenating sleep. Discover how at tego.dk.
• •TikTok Video Concept text overlay (PolyLingo™): "Awkward international meeting? 😫➡️ Smooth global pro! 😎 Tego PolyLingo™ got you! #AIGlasses #LanguageBarrierSolved #Tego"