Tono de Marca

Artisanal, Passionate, Authentic, Storytelling, Elegant

Valores de Marca

• •Craftsmanship
• •Individuality & Self-Expression
• •Affordable Luxury
• •Authenticity
• •Sustainability & Ethical Sourcing
• •Connection & Storytelling
• •Passion

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the defined tone (e.g., Artisanal, Passionate, Authentic, Storytelling, Elegant), key messaging points, "do's and don'ts" for language, and preferred vocabulary. Share this with anyone creating content.
• •Always Tell the Story: Whether it's the founder's inspiration, the crafting process, the origin of materials, or how a piece can enhance a customer's life, weave narrative elements into all copy.
• •Highlight Craftsmanship and Authenticity: Consistently use terms that emphasize the handmade nature, quality materials (like "hand-forged," "natural gemstones," "sterling silver," "artisan-made"), and the personal touch involved.
• •Speak Directly to Your Audience with Empathy: Use "you" and "your" to make the copy feel personal. Connect the jewelry to their desire for self-expression, celebrating moments, and feeling good about their purchases.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy is reflected in the style of photography, website design, and social media aesthetics. An artisanal tone pairs well with authentic, perhaps slightly rustic or naturally lit imagery, rather than overly slick or mass-produced visuals. Regularly review all content channels for consistency.

Percepción Social

Dedicated artisan creating handmade jewelry with a personal touch and a focus on quality materials. Aims to connect with customers seeking unique, meaningful, and ethically sourced pieces. Authenticity and community connection.

Ejemplos de Copy

• •Headline: More Than Adornment. It's Your Story, Crafted by Hand. Body: At Blueberry Jewelry, each piece begins with a flicker of inspiration from nature's simple beauty and is brought to life through dedicated craftsmanship. Wear something as unique as you are.
• •Instagram Post (with image of artisan hands working on a piece): Caption: From raw metal to radiant story. ✨ Our founder, Kerry, pours her passion and heritage (ask us about 'Kerry Blueberry'!) into every curve and detail. This isn't just jewelry; it's a piece of a dream, made to celebrate yours. #BlueberryJewelry #HandmadeTales #ArtisanCrafted #ShopBlueberryJewelry #StoryInEveryPiece
• •Product Description (for a gemstone necklace): Title: The [Gemstone Name] Whisper Necklace – Hand-Forged Elegance Description: Let the quiet strength of [Gemstone Name] accompany your everyday. Hand-selected for its natural allure and ethically sourced, this gem is cradled in [sterling silver/14k gold fill] forged with time-honored techniques. Designed to be a subtle yet powerful expression of your unique journey. Feel the difference of true artisanal quality.
• •Email Subject Line: Discover Jewelry That Speaks to You. Body Snippet: Blueberry Jewelry isn't about fleeting trends. It's about timeless pieces, lovingly handcrafted to become part of your life's most cherished moments. Find your unique expression of affordable luxury.
• •"About Us" Snippet for Social Media: Inspired by nature, crafted with passion. Blueberry Jewelry offers unique, handmade pieces for your individual journey. We believe in affordable luxury, ethical sourcing, and the story every jewel tells. Founded by Kerry Long, carrying a legacy of love for the craft. #WearYourStory #BlueberryValues