Tono de Marca

Elegant & Stylish, Joyful & Celebratory, Caring & Personal, Modern & Innovative, Aspirational & Premium

Valores de Marca

• •Customer Happiness & Experience
• •Quality & Craftsmanship
• •Innovation & Technology
• •Creating Meaningful Connections
• •Integrity & Trust
• •Community & Growth
• •Accessibility & Convenience

Mejores Prácticas

• •Always Lead with Emotion: Focus on the feeling and the "moment" the flowers or gifts will create, rather than just the product features. Use words like "joy," "celebrate," "love," "cherish," and "surprise."
• •Maintain an Elegant Vocabulary: Use refined and sophisticated language. Words like "luxurious," "artisan," "curated," "exquisite," and "handcrafted" reinforce the premium nature of the brand.
• •Emphasize "Creating Moments": Consistently tie the products back to the core brand mission of creating happiness and celebrating life's special occasions, big or small.
• •Show, Don't Just Tell, Quality: Instead of simply saying "high quality," describe the freshness of the flowers, the skill of the florists, and the care in packaging and delivery.
• •Be Warm and Approachable, Yet Professional: While the brand is premium, the communication should still feel personal and caring. Respond to inquiries and feedback with empathy and a genuine desire to help, reflecting their value of "genuine customer service."

Percepción Social

Positive: Seen as a provider of beautiful, high-quality floral arrangements and gifts, ideal for special occasions. Stylish and modern florist. Same-day delivery is a frequently praised feature. Mixed: Some inconsistencies reported in flower quality, late deliveries, and customer service. Innovative Leader: Innovative player in the e-commerce and gifting space in Malaysia. Community-Focused: Collaborations and initiatives contribute to a positive social image.

Ejemplos de Copy

• •Headline: Make Their Day Bloom. Body: Surprise them with a handcrafted bouquet, delivered today. Because every moment is worth celebrating. #BloomThis #CreatingHappiness
• •Headline: Elegance, Artfully Arranged. Body: Discover our latest collection of luxurious floral designs, curated to express what words can't. Gift a moment of pure beauty. #BloomThisStyle #LuxuryFlowers
• •Headline: From Our Hearts to Yours. Body: Celebrate love, friendship, and every milestone in between. Fresh flowers and thoughtful gifts, crafted with care by BloomThis. #MomentsThatMatter #GiftJoy
• •Headline: The Art of Thoughtful Gifting, Simplified. Body: Send stunning flowers and unique gifts with ease. Same-day delivery available to ensure your surprise arrives right on time. Let us help you create a smile. #BloomThisDelivers #EffortlessGifting
• •Headline: More Than Just Flowers, It's a Feeling. Body: Experience the joy of giving with BloomThis. Each arrangement is a promise of quality, freshness, and a beautifully crafted moment. #FeelTheBloom #PremiumGifting