Tono de Marca

Nurturing & Gentle, Informative & Transparent, Aspirational & Positive, Approachable & Friendly, Proudly New Zealand

Valores de Marca

• •Natural & Clean Ingredients
• •Effectiveness
• •Cruelty-Free
• •Sustainability & Eco-consciousness
• •Customer Well-being & Self-Care
• •Transparency
• •Quality

Mejores Prácticas

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Emphasize Benefits Over Features (Storytelling)
• •Be Consistent Across All Channels
• •Read Aloud and Review

Percepción Social

Positive (Generally), Trusted for Sensitive Skin, Aesthetically Pleasing, Priced as a Premium Natural Brand

Ejemplos de Copy

• •Meet your skin's new best friend: our [Product Name] serum. Lovingly crafted with [Key Ingredient 1] from the heart of New Zealand and potent [Key Ingredient 2], it’s designed to deeply nourish and restore your natural radiance. Gently press a few drops into your skin morning and night, and let nature work its magic. ✨ #Bloomberry #NaturalGlow #NZBeauty
• •Unlock Softer, Smoother Skin, Naturally. Discover the Bloomberry Difference.
• •Why Kawakawa? This incredible New Zealand native is more than just a plant. For centuries, it's been cherished for its calming and healing properties. At Bloomberry, we sustainably source Kawakawa to bring its soothing touch to your daily skincare ritual, helping to reduce redness and protect your delicate skin barrier. Learn more about its magic on our blog! #KawakawaLove #NZBotanicals #CleanSkincare
• •From a passion for pure, effective skincare to your daily ritual of self-love. Bloomberry was born from a desire to harness the gentle power of New Zealand's botanicals, creating a range that's as kind to your skin as it is to our planet. We believe in beauty that blooms from within, supported by nature's finest. 🌿 #BloomberryStory #CrueltyFreeBeauty #SustainableSkincare
• •Ready to embrace your natural radiance? ✨ Explore our collection of nature-infused skincare, crafted with love in New Zealand. What's your favourite Bloomberry ritual? Share with us below! 👇 #SelfCareSunday #BloomFromWithin #ShopNatural