Tono de Marca

Artistic, Natural, and Personal

Valores de Marca

• •Artistic Creativity and Expertise
• •Quality and Freshness
• •Customer Trust and Guidance
• •Local Focus

Mejores Prácticas

• •Lead with Artistry: Always frame descriptions around creativity, inspiration, and design rather than just listing flower types. Use words like "curated," "designed," "inspired by," and "artistic."
• •Use Evocative, Natural Language: Incorporate sensory details that evoke the textures, scents, and visual flow of a natural, garden-style bouquet. Mention "lush greenery," "delicate textures," and "wild elegance."
• •Maintain a Personal & Guiding Tone: Write as if the florist is speaking directly to the customer. Use "we" and "you" to build a connection. Phrases like "Let us guide you" or "We’ve hand-selected" reinforce trust and expertise.
• •Emphasize the 'Made-to-Order' Value: Consistently remind customers that their arrangement is not pre-made but created fresh for them, highlighting the values of freshness and personalization.
• •Connect to the Location: Subtly weave in references to the Eastern Townships/Cowansville area to reinforce the brand's identity as a proud local business. This strengthens community ties and a sense of place.

Percepción Social

The public perception of BLOMM Fleuriste is overwhelmingly positive. Customers praise the beauty and uniqueness of the bouquets, often describing them as 'one of the most beautiful'. The owner is noted for 'impeccable kindness', and communication is easy and pleasant. The service is consistently high-quality, reinforcing the brand's premium, designer florist positioning. The brand's visual style, prominently showcased on Instagram, is well-received and central to its marketing.

Ejemplos de Copy

• •Inspired by the morning mist over the Townships. Our Signature Bouquet today features soft lavender, deep greens, and the untamed beauty of seasonal blooms. Let us create a moment of natural art, just for you. Order online for delivery.
• •Your love story is one-of-a-kind. Your flowers should be too. At BLOMM, we go beyond bouquets; we design bespoke floral narratives that capture the soul of your celebration. Discover our 'A La Carte' wedding florals.
• •Embrace the beauty of the season. Our floral studio is overflowing with the freshest, most vibrant textures and colors. For a limited time, add one of our hand-poured Marée candles to any deluxe arrangement. Bring the art of nature indoors.
• •A Note from Your Florist: The Art of the Imperfect Stem
• •In moments of tenderness, let flowers speak with quiet grace. Our 'Joanie' arrangement is a gentle composition of soft tones and comforting textures, thoughtfully designed to convey heartfelt sympathy and peace.