Tono de Marca

Personal and Friendly, Passionate and Sincere, Authentic and Honest, Curated and Discerning

Valores de Marca

• •Sustainability
• •Fairness
• •Quality and Durability
• •Individuality and Femininity
• •Personal Connection and Community
• •Transparency and Authenticity

Mejores Prácticas

• •Always Emphasize "Slow Fashion" and Sustainability: This is their core differentiator. Every piece of copy should, where appropriate, touch upon the ethical and sustainable aspects of their products and philosophy.
• •Use Warm, Friendly, and Personal Language: Address the customer directly and maintain a conversational, approachable tone. Reflect the idea that "customers become acquaintances, acquaintances become friends."
• •Highlight Quality and Timelessness over Fleeting Trends: Focus on the lasting value, craftsmanship, and unique design of the garments, positioning them as "favorite pieces."
• •Be Authentic and Transparent: Share stories about the designers, the materials, and the store's journey. Avoid overly slick or corporate jargon. Their honesty in advice should translate to their copy.
• •Evoke the In-Store Experience: Even in online copy, try to convey the charm, personal service, and welcoming atmosphere of their physical Freiburg boutique. Mentioning the "oasis" feel or the offer of coffee can help.

Percepción Social

A destination for ethical and sustainable fashion, A boutique with a unique and high-quality selection, A store offering excellent and personal customer service, A well-regarded local business, An "oasis" for a pleasant shopping experience

Ejemplos de Copy

• •Headline: "More Than Just a Dress. It's a Choice." Body: "At Blickfang Freiburg, every piece tells a story of fair production, sustainable materials, and timeless design. Discover fashion that feels good, inside and out. Your journey to a more conscious wardrobe starts here."
• •Social Media Post (if they were to expand): "Hello, sunshine! ☀️ We're Uli, Ruth, Clara, and the whole Blickfang family! We believe fashion should be as unique and wonderful as you are. Pop into our little haven in Gerberau 42 for a chat, a coffee, and a collection of beautiful, ethically-made pieces waiting to become your next favorite."
• •Product Description Snippet: "Crafted with love in [Country/Region] by [Brand Name], this [Product Type] is made from [Sustainable Material]. Its feminine cut and [Unique Detail] make it a true 'Blickfang' – an eye-catcher you'll cherish for seasons to come. Because style and sustainability belong together."
• •Email Newsletter Subject: "Feel Beautiful, Shop Consciously: New Arrivals at Blickfang!" Body Snippet: "Step into a world where fashion is fair, and every garment is chosen with care. Our latest collection features stunning [mention types of items] from small European designers who share our passion for quality and sustainability. Come find your new love story."
• •Website "About Us" Excerpt: "We're not just a shop; we're a community. Since 2012, Blickfang Freiburg has been a place where fair, feminine fashion takes center stage. We laugh, we advise, we share our love for beautifully made clothes. For us, slow fashion isn't a trend, it's our heartfelt philosophy."