Tono de Marca

Aspirational, health-conscious, and elegantly casual. It is friendly and direct, aiming to educate consumers about the benefits of barefoot footwear while positioning products as a stylish choice, focusing on the feeling and benefits.

Valores de Marca

• •Health and Well-being
• •Quality and Comfort
• •Style in Simplicity
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Benefit: Always start by highlighting what the customer gains, whether it's comfort, style, or a health benefit. Use active, benefit-driven headlines like "Feel the Ground Beneath You" or "Effortless Style, Unmatched Comfort."
• •Educate, Don't Just Sell: Briefly explain concepts like "zero-drop" or "wide toe box." This builds trust and positions the brand as an expert that cares about the customer's well-being, not just a sale.
• •Use an Aspirational Voice: Frame the products as part of a desirable lifestyle—one that is active, mindful, and stylish. Use words like "discover," "freedom," "natural," and "effortless."
• •Maintain Visual and Textual Synergy: Ensure the clean, minimalist aesthetic of the product photography is matched by copy that is clear, concise, and uncluttered. Use plenty of white space in website and email layouts.
• •Amplify the Customer Voice: Continue to leverage customer testimonials in marketing materials. Sharing quotes from happy customers provides powerful social proof and reinforces brand values like quality and comfort in an authentic way.

Percepción Social

The social perception is still forming but is very positive among initial customers, viewing the brand as a provider of high-quality, comfortable, and attractive minimalist footwear. The main challenge is the strong association of the brand name with a toy slime, causing confusion and hindering online discoverability. It is currently perceived as a niche, emerging e-commerce brand.

Ejemplos de Copy

• •Your feet were designed to move naturally. Our shoes were designed to let them. Experience the freedom of a zero-drop, flexible sole and rediscover walking as it's meant to be. #Blandiblu #BarefootShoes #HealthyLiving
• •Step into Comfort. Walk in Style. Discover our collection of minimalist footwear and get 10% off your first order. Your feet will thank you.
• •Meet your new summer essential. Feather-light and incredibly flexible, this sandal combines minimalist design with the pure comfort of barefoot walking. The wide toe box and secure fit allow for all-day wear, from city strolls to beachside evenings.
• •Still thinking about that perfect pair? Don't let comfort and style walk away. Revisit your cart and experience the Blandiblú difference. Natural movement is just a click away.
• •Subject: Why Your Shoes Should Be Flat (And Stylish!) Did you know that a 'zero-drop' sole helps maintain your body's natural alignment? At Blandiblú, we believe you shouldn't have to choose between health and style. Our footwear is crafted to honor your body's design while complementing your modern wardrobe.