Tono de Marca

empowering, educational, proud, and authentic. It is also aspirational and community-focused

Valores de Marca

• •Representation: Providing and promoting positive and diverse Black representation in media.
• •Education: Teaching and sharing African and Black history and mythology before slavery.
• •Cultural Pride: Instilling and celebrating pride in Black heritage and identity.
• •Empowerment: Empowering Black creators and audiences through storytelling.
• •Authenticity: Creating content that is true to Black cultures and perspectives.
• •Quality Storytelling & Art: Producing high-quality comics, books, and animations.
• •Challenging Narratives: Offering an alternative to mainstream, often Eurocentric, historical and fictional narratives.

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (empowering, educational, proud, authentic), core values, target audience, and provides examples of "do's and don'ts" for language.
• •Use "We" and "Our" to Foster Community: Employ inclusive language that connects the brand with its audience, reinforcing the idea of a shared mission and heritage (e.g., "Our history," "We believe").
• •Focus on Positive and Empowering Language: Frame messages in a way that uplifts and inspires. Highlight strength, resilience, intelligence, and the richness of Black cultures and histories. Avoid language that could inadvertently victimize or diminish.
• •Emphasize Authenticity and Education: Consistently weave in the educational aspect and the commitment to authentic storytelling from a Black perspective. Use keywords related to history, heritage, mythology, and learning.
• •Be Consistent Across All Platforms: While the specific format might change (e.g., shorter on Twitter, visual on Instagram), the core tone and messaging should remain consistent. Ensure that all content creators understand and adhere to the established brand voice.

Percepción Social

positive and enthusiastic, particularly within communities seeking better Black representation in media and education

Ejemplos de Copy

• •Headline: Uncover the Truth. Discover Your History. Body: Journey back to a time before conquerors, to the empires and legends that shaped our world. Black Sands brings you the untold stories of African and Black history through stunning comics and animation. Explore our sagas.
• •Headline: More Than Comics. It's Our Legacy. Body: Black Sands isn't just entertainment; it's a movement. We're rewriting the narrative, one epic story at a time. Dive into worlds rich with culture, courage, and kings. Own your story.
• •Headline: See Yourself in a Hero. Finally. Body: Tired of the same old tales? Black Sands crafts vibrant narratives with heroes that reflect our heritage. Powerful, authentic, and unforgettable. Find your new favorite saga today.
• •Headline: Educate. Empower. Entertain. Body: Give the gift of history and pride. Black Sands books and comics make learning about pre-colonial Africa an adventure. Perfect for young readers and the young at heart. Spark a lifelong love of heritage.
• •Headline: The Legends Were Real. Their Stories Live Here. Body: From the mighty warriors of Kush to the mystical tales of ancient Africa, Black Sands resurrects the epics. Experience history like never before through breathtaking art and compelling storytelling. What story will you uncover?